The global animation collectibles market was valued at USD 5 billion in 2016 and is expected to surpass USD 7 billion by 2021, says Technavio.
Technavio has announced its latest market research report on the global animation collectibles market, under its retail goods and services portfolio. This market analysis discusses the major drivers and key emerging trends and offers an analysis of key vendors like Hasbro, The LEGO, Mattel, Ravensburger, and TOMY.
According to Brijesh Choubey, a lead analyst for retail goods and services research at Technavio, “Increasing children’s TV and Internet viewership will fuel growth in the global animation collectibles market as children account for almost 50% of the total retail sales of licensed merchandise. Channels like Disney Junior, Cartoon Network, POGO, Nickelodeon, and Fox Kids boost the growth of the licensed merchandise market by introducing new characters and properties.”
It is also noted that a maximum number of children spend at least three hours every day watching television. Several of them also watch online video content on a daily basis, which exposes them to an array of animated characters and shows.
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Emergence of 3D printing
With the introduction of 3D printers, the power of choice has shifted toward consumers. The shift to consumers is a challenge faced by manufacturers and license providers today, as consumers can 3D print their favorite characters any time they want. 3D printers are also expected to become increasingly affordable in the coming years.
Use of licensed merchandise for marketing and branding
Licensed merchandise is no longer just a stream of revenue for license providers, especially in the entertainment industry. It has become a form of marketing for the movie and entertainment industry. Moreover, it also acts as a catalyst for emphasizing the movie and brand promotion. License providers are generating revenue from all merchandise shows, series, and movies owing to the growing number of merchandise.
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This research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. An analysis of the key companies, including their market shares, business overview, key financials, etc. is provided in this study. This market study also provides a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio market research report titled, ‘Global Animation Collectibles Market 2017-2021‘. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Toys Market In Europe 2016-2020
- Global TV and Movie Merchandise Market 2016-2020
- Global 3D Animation Software Market 2016-2020
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