Market Research Analyst Predicts the Demand for Protein-rich Food to Drive the Global Meat and Poultry Processing Equipment Market

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The global meat and poultry processing equipment market was valued at around USD 13 billion in 2016 and is expected to surpass USD 17 billion by 2021, says Technavio.

Technavio has announced its latest industry research study on the global meat and poultry processing equipment market to its unit operations portfolio. This market report discourses the chief drivers and top emerging trends and offers an analysis of leading vendors like JBT, Marel, Tetra Laval International, and Key Technology.

According to Anju Ajaykumar, a lead analyst for unit operations research at Technavio, “The increasing demand for protein-rich food products is driving the growth of the meat and poultry processing equipment market. In recent years, it was surveyed that in the US, 60% of the population seek meat and protein-rich food products. The demand in the market is also driven by increasing preference for frozen meat produce over ready-to-eat food products because these items are fresh and have no preservatives or additives.

The vendors in the market are focusing on advancements in the manufacturing of meat processing equipment to develop eco-friendly products that meet the requirements of the consumer. Moreover, organized retailers provide a large variety of products under the same roof, which enables consumers to save time and look for several alternative options resulting in increasing sales. The vendors are launching a new product line that offers a wider range of flavors and better preferences, based on convenience, suitability, and novelty that meet consumer needs.

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Growing prospects of e-commerce businesses

The growing trend of e-commerce business helps vendors increase their profitability by reducing operational costs resulting in the growth of the market. E-commerce offers the convenience of online sales such as easy payment through credit or debit cards and the timely doorstep deliver, which helps in attracting more consumers. Moreover, with the advent of m-commerce, the demand for processed meat and poultry products will increase during the forecast period.

Adoption of sous vide technology in processing meat

The increasing availability of processed meat sous vide will propel the development of the meat and poultry processing equipment market. This cooking technique involves meat sealed in an airtight plastic bag, which is then placed in a temperature-controlled steam setting or water bath at a precise and consistent temperature. Such advanced cooking techniques will help vendors to offer perfectly cooked meat to consumers and increase their revenues.

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This market research study comprises of a detailed analysis of market shares and sizes of the sub-sections and geography. A breakdown of the important companies, including their market shares, business overview, important financials, etc. is provided in this study. This market report also provides a thorough analysis of leading drivers, challenges, and opportunities influencing this market.

A more detailed analysis is available in the Technavio report titled, ‘Global Meat and Poultry Processing Equipment Market 2017-2021’. Technavio also customizes reports by supplementary regions and specific sectors upon request.

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