- The key vendors in the global energy drinks market 2015-2019 are Red Bull GmbH, Monster Beverage Corp., Rockstar Inc., Coca-Cola, and PepsiCo Inc.
London, 14 October 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the global energy drinks market 2015-2019. The vendors in the global energy drinks market are focusing on expanding their product lines by introducing new product categories in addition to the introduction of energy drinks in different sizes and flavors. Currently, vendors are developing energy water and energy gum. These products are made up of natural ingredients, thereby reducing the harmful effects on human health. The global energy drinks market is expected to grow at a CAGR of 12.69% during the period of 2014-2019.
Some of the drivers that are contributing to the growth of the market are the increasing popularity of energy drinks among young people and the increase in the launch of new and innovative varieties of energy drinks in the market. Manufacturers are coming up with zero-calorie drinks to attract adult female consumers, and increase their base in the market. Energy drinks are usually consumed by people to boost their energy and alertness and improve mental performance. Examples include Red Bull Red Edition, Zero Ultra, and AMP Energy Active lemonade.
“Vendors in the market are focusing on the creation of a unique brand identity to differentiate their products from those of their competitors,” says Faisal Ghaus, Vice President of Technavio Research.
“Vendors have to create a positive brand image for their products to survive the intense competition. For instance, Rockstar differentiated its product by using a 16 oz. can instead of the generic 8 oz. can at the same price.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
If you are interested in more information on this topic and our upcoming research on the Global Energy Drinks Market 2015-2019, please send an e-mail to media@TechNavio.com
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