London, 12 March 2015: TechNavio, the independent tech-focused global research firm, has published a report on the Global Data Quality Tools Market 2015-2019, which is expected to grow at a CAGR of 17.11 percent during the forecast period of 2014-2019.
The APAC region is expected to witness the fastest growth because of the growing need to develop the quality of data in the region, and the emergence of regional vendors. Global vendors such as IBM, Oracle, and SAS Institute have acquired small data quality software providers to enter the market, and this trend is expected to continue during the forecast period.
“The use of data quality tools can maximize the opportunities for the campaign to get more people in touch,” says Faisal Ghaus, Vice President of TechNavio.
“Marketers have now understood the importance of digital information and now they combine the information collected with the traditional campaign methods to analyze it better. This helps them to take better decisions on how to maximize the funds coming in.”
Key Market Drivers
- Increased Demand for Data Quality Functions in Big Data
- Increased Consolidation of Technology
- Growing Demand for EIM
- Increased Need to Improve Response to Competition
- Increased Demand for Data Governance
Key Market Trends
- Increased Usage of Data Quality Tools for Marketing
- Growing SaaS-based Data Quality Tools Market
- Better Management of Big Data
- Incorporation of Data Quality Tools with Data Integration
Key Market Vendors
- Experian Plc
- Informatica Corp.
- SAP AG
- SAS Institute Inc.
- Trillium Software (Harte Hanks Company)
To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
