London, 07 August 2014: TechNavio, the independent tech-focused global research firm, has published a report on the Mobile LBS Market in Western Europe 2014-2018, which is expected to grow at a high CAGR of 40.91 percent during the forecast period of 2013-2018.
Mobile Location-based services are services offered through cellphones that take into account the device’s geographical location. It is basically a software application for an IP-capable mobile device that requires knowledge about where the mobile device is situated. Mobile LBS are used to track the location of users within a wireless network using location-enabled mobile devices.
Key Market Drivers
- Increased Adoption GPS-enabled Devices
- Launch of Galileo Navigation Satellite System in Europe
- Increased Awareness About Mobile LBS
- Increased Usage of Smartphones in Connected Vehicles
- Improvement in Content Quality
Key Market Trends
- Increased Adoption of Mobile LBS Across Industries
- Increased Usage of LBS for Personal Navigation
- Growth in Popularity of the Friend Finder Application
- Increased Number of Innovative Mobile LBS Application Developers
- Increased Usage of Mobile LBS by small and medium enterprises
- Increased Number of Acquisitions
“In recent years, the Mobile LBS market in Western Europe has witnessed the introduction of new technologies such as really simple syndication and geospatial RSS, which has increased content availability and enhanced the quality of content delivered to end-users,” says Faisal Ghaus, Vice President of TechNavio.
To define the market circumstances in the next 3-4 years, TechNavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
