Sports intimate wear: Key market research findings
- The Americas dominate the market geographically
- Intimate support apparel accounts for a majority of the market’s revenue
- Key vendors – adidas, Hanesbrands, Nike, Pentland, and Under Armour
Technavio’s market research analysts predict the global market for sports intimate wear to grow at a CAGR of over 10% between 2016 and 2020. The growth of this market is fueled by the increasing awareness about health and fitness and the growing preference for an overall healthy lifestyle. This trend has resulted in the introduction of several new products and services and has also triggered an increase in the number of fitness facilities around the world. Currently, the global market is dominated by the Americas with a market share of around 35%. The concentration of several major brands such as Nike, Under Armour, Champion, SAXX, and Hanes in the US is expected to fuel further growth in the sports intimate wear market in the Americas during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the sports intimate wear segments based on the product.
“The preference for wearing sweatpants among women is currently on a rise. Lately, women have started moving toward more comfortable clothes, especially sportswear for casual occasion and settings. Besides, innovations such as the use of seamless materials is also augmenting the shift in young women’s attitudes toward dressing for comfort as well as style. In the recent years, the sale of fuller-bottomed briefs has risen while that of thongs dropped by almost 8%,” says Barath Palada, Lead Analyst, Healthcare & Lifesciences, Technavio Research.
By 2020, the intimate support apparel segment will account for more than 52% of the overall market share to retain its position as the key revenue generating vertical of the global market. Sports bras, gym tights or sports leggings are some of the largest selling products in this market. The increasing popularity of the athleisure trend; a fashion trend where clothing primarily designed for workouts and similar athletic activities are worn in other environments and casual occasions, is also expected to reflect positively on the growth of this market segment.
The key vendors in the global sports intimate wear market include adidas, Hanesbrands, Nike, Pentland, and Under Armour. The potential for growth in this market is quite high in regions such as APAC and South America. This is attributable to the relatively late adoption of these products in these regions. The players in the market compete on the basis of design, quality, pricing, and brand name to gain a greater market share. The sales and distribution network of a vendor also plays a key role in its success in different markets.
A more detailed analysis is available in the Technavio report, Global Sports Intimate Wear Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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