- The key vendors in the global social gaming market 2015-2019 are Electronic Arts, King, Supercell, Wooga and Zynga.
London, 14 October 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the global social gaming market 2015-2019. Social games gained popularity after Facebook and Zynga collaborated in 2009 to offer Farmville on the social networking site. Following the success of Farmville, social gaming became increasingly popular worldwide. The global social gaming market is expected to grow at a CAGR of 14.96% during the period of 2015-2019.
APAC dominates the global market for gaming, accounting for 57% of the total market share. Much of this region’s growth comes from Japan and China, which have the highest number of casual gamers. Many vendors are investing in R&D for localization of games. They are also enhancing graphics and making games compatible with different types of devices.
“Most games are based on the freemium concept, as building customer loyalty is generally more important than selling games,” says Faisal Ghaus, Vice President of Technavio Research.
“The users are not charged for downloading and playing a game; revenue is generated when make players make in-app purchases to advance to the next level or buy additional features to enhance the gaming experience.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
If you are interested in more information on this topic and our upcoming research on the Global Social Gaming Market 2015-2019, please send an e-mail to media@TechNavio.com
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