- The key vendors in the global intimate apparel market 2015-2019 are American Eagle Outfitters, Hanesbrands, Jockey, Fruit of the Loom, L Brands and PVH Corp.
London, 29 September 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the global intimate apparel market 2015-2019. An increase in the penetration of e-retailing is one of the key trends upcoming in this market. Chat-style advice and assistance, compelling visual merchandising, 3D trial rooms, better size guides, delivery options, and assistance videos are some of the facilities available online. The global intimate apparel market is estimated to grow at a CAGR of 3.67% duribg the period of 2014-2019.
The dependence on intimate wear for daily use is the major reason why sales are less affected even when consumers have low disposable income. There is a rise in the female workforce in the women’s intimate apparel industry. Thus, women are able to design better products for other women. Many private labels offer products that are comfortable as well as low in price, providing stiff competition to leading vendors. Vendors are able to capture the latent demand through an increase in marketing initiatives and improvements in distribution channels.
“The global lingerie market has the online presence of many famous brands such as L Brands (Victoria’s Secret) and Calvin Klein,” says Faisal Ghaus, Vice President of Technavio Research.
“This online availability is more alluring than brick and mortar stores because it makes the stores accessible to consumers on the move.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
