Beer Packaging: Key market research findings
- Rising demand for plastic-based beer packaging
- Growing focus on lightweight packages
- Key players are Amcor, Ball, Graphic Packaging, Owens-Illinois, Rexam, Smurfit Kappa, and Tetra Laval
Technavio has released a new report on the global beer packaging market, to its packaging portfolio. The global beer packaging market is predicted to surpass 35 million metric tons, in terms of consumption, by 2020. One of the major reasons for the growth of the market is due to the introduction of lightweight beer bottles which offers a cost-effective and eco-friendly solution for beer manufacturers. Beer packaging in plastic bottles is gaining importance due to the inert nature of plastic and the ability to preserve products for a longer period. Also, the plastic packaging materials are durable and versatile, which makes them a preferred option for beer packaging among end-users. APAC will continue to dominate the beer packaging market over the predicted period and is likely to occupy around 43% of the overall market revenue by 2020. Much of the region’s growth comes from China and India as the countries are the major producers and consumers of beer.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“Several vendors in the market, such as Rexam, Ball, and Sidel are focusing on lightweight characteristics of beer packaging products. They are redesigning the weight of plastic materials, without compromising on quality. Minimizing the weight of packaging material and modifying pack formats to lighter configurations allow vendors to lower the expenses involved in transportation. For instance, Ball has come up with lightweight beer cans in Europe which contain 25% recycled aluminum and are 10% lighter than previous cans,” says Sharan Raj, Lead Analyst, Transportation & Logistics, Technavio Research
During 2015, the glass segment led the beer packaging market and accounted for more than 54% of the total market share in terms of volume. The major revenue-contributors to the glass beer packaging market are Asia and South America. The rising consumer interest in low alcohol by volume, craft, and premium beers offers huge growth potential for glass packaging in this market. The non-reactive nature of glass and their ability to prevent the content from getting spoiled is one of the major factors driving the growth of this segment.
The leading vendors in the global beer packaging market are Amcor, Ball, Graphic Packaging, Owens-Illinois, Rexam, Smurfit Kappa, and Tetra Laval. This market is highly fragmented due to the presence of several global and regional vendors. To compete in this market, vendors are trying to introduce new and innovative packaging products in a wide array of shape, sizes, and suitability. Vendor competition is expected to intensify with an increase in product extensions, innovations in technology, an increase in product extensions, and M&A.
A more detailed analysis is available in the Technavio report, Global Beer Packaging Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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