According to Technavio’s latest market research study, the global guarana market is expected to grow at a CAGR of more than 8% during the forecast period, 2017-2021.
This report by Technavio provides an in-depth analysis of the global guarana market in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.
Technavio research analysts categorize the market based on the application type
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The top three revenue contributing application segments are discussed below:
Global guarana market for beverages: Guarana finds its primary applications in the beverage industry, where it is used in soft drinks, non-carbonated drinks, fruit-juice-based drinks, and energy drinks. The growing demand for carbonated and sweetened drinks and sports drinks, which are consumed by athletes and sports personnel for more energy are expected to drive the global guarana market for beverages during the forecast period. According to Technavio’s industry analysts, the use of guarana for the manufacture of beverages is likely to account for a revenue of around USD 6 billion by 2021.
“The guarana-based carbonated drinks industry started in 1907, and eventually went on to become Brazil’s national drink during the 1940s. Later on, the market witnessed the implementation of laws that stated the minimum and maximum concentrations of guarana that can be used in carbonated drinks, syrups, and other products,” says Manjunath Reddy, a lead analyst at Technavio for research on food.
Global guarana market for confectionery: In the food industry, guarana is used in food supplements, snacks, cereal bars, chewing gum, and candies. Its applications in the food industry is fueled by the growing emphasis on healthy lifestyle by consumers and has simultaneously resulted in healthier confectionery products using guarana. The global guarana market for confectionery is projected to register a CAGR of more than 9% between 2017 and 2021.
Global guarana market for other applications: The growth of the global guarana market for other applications will be driven by the rise in demand for natural and herbal cosmetic products such as shampoos, sensitizers, and conditioners. Thermogenic properties of guarana are also expected to drive its application in dietary supplements. Furthermore, it is also expected to be used extensively for therapeutic purposes as it can act as a stimulant for the nervous system in case of physical or mental stress and migraine treatment and as a diuretic, antidiarrheal, antineuralgic, and anti-influenza agent.
The top vendors operating in the global guarana market are:
- Ambev
- Duas Rodas Industrial
- Herboflora
- IRIS TRADE
- Prover Brasil for Export
- The Green Labs
- Vitaspice
Other prominent vendors in the market include Sousa Ribeiro, Blue California, Glanbia, Hain Celestial, Naka Focus, Natural Amazon Herbs Producao de Extratos, NOW Foods, and Nutra Green Biotechnology.
A more detailed analysis is available in the Technavio report titled, ‘Global Guarana Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Pumpkin Seeds Market 2017-2021
- Global Kefir Products Market 2017-2021
- Global Organic Essential Oils Market 2017-2021
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