The global kefir products market was valued at more than USD 1,142 million in 2016 and is expected to surpass USD 1,512 billion by 2021, says Technavio.
Technavio has announced its latest market research report on the global kefir products market, under its food portfolio. This market analysis discusses the major drivers and key emerging trends and offers an analysis of key vendors like Danone, Hain Celestial, Lifeway Foods, and OSM Krasnystaw.
According to Manjunath Reddy, a lead analyst for food research at Technavio, “The rise in demand for kefir products in the global market is spurred by the rising awareness about its nutritional benefits and for its slightly tangy and creamy taste. Kefir, which contains beneficial bacteria and yeast, is rich in calcium, magnesium, vitamins B2, B12, A, D, and K, phosphorus, minerals, amino acids, and enzymes. Kefir can also be consumed in various forms like smoothies, salad dressings, and snacks.”
The consumption of kefir has several health benefits such as skin health, digestion, weight loss, and regularizing lactase enzymes. Modern eating habits have led consumers to eat snacks at frequent intervals, making kefir an ideal choice of food product.
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Innovation in packaging
Kefir manufacturers are coming up with innovative packaging to increase the shelf life of their products and to grab the attention of the consumers. Bottles and cups have emerged as the most popular form of packaging for drinkable kefir products. The adoption of the new ways of usage and packaging has paved the way for kefir product manufacturers to enter new market segments. Many manufacturers, such as Lifeway Foods, are choosing greener alternatives like green polyethylene made from sugarcane, a renewable resource.
Continuous product innovation
Manufacturers of kefir are adding innovations to their products by introducing new flavors to the tangy and tart taste of kefir. For instance, Lifeway Food introduced seasonal flavors in their kefir such as watermelon and pumpkin spice. The manufacturer rotates these flavors throughout the year. Furthermore, new product developments have helped kefir to evolve as the most preferred fermented drink owing to the incorporation of functional ingredients. Manufacturers largely promote Kefir as a low-fat drink filled health properties.
This research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. An analysis of the key companies, including their market shares, business overview, key financials, etc. is provided in this study. This market study also provides a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Kefir Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Global Soy-based Yogurt Market 2017-2021
- Global Tabletop and Sachet Sweeteners Market 2017-2021
- Global Low Fat Dairy Products Market 2017-2021
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