The global design services market to grow at a CAGR of almost 8% by 2020, thanks to the use of advanced software programs and tools
Procurement market intelligence analysts have announced the latest market research report on design services for the period 2016-2020. This market analysis discusses the major drivers and key emerging trends that will influence the growth of the global design services market during the forecast period. Some of the key suppliers in this market include Pentagram, Landor Associates, Sagmeister & Walsh, IDEO, and Studio Dumbar.
In terms of geographical analysis, the Americas accounted for the largest revenue share of the global design services market in 2015. Much of this region’s high growth can be attributed to the increasing marketing budgets of buyers and the growing demand for unique designs.
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According to Angad Singh, a category specialist at Technavio for research on category spend intelligence, “The demand for design professionals will increase over the next four years due to the growing adoption of visual branding and associated elements by organizations. The requirement for design services is increasing significantly across major end-user segments including advertising agencies and product design and packaging companies. With the growing demand for these services in the textbook and magazine publishing industry, the market will witness the use of advanced design tools and techniques like Pixate, Invision, Design Space, and Atomic that help offer high-quality designs.”
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The new procurement market intelligence report analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.
Advancements in technology
Several technologies such as machine learning and computer vision are anticipated to have a positive influence on design in the coming years. As per some of the leading principal designers in the industry, these technologies help designers focus on the patterns of designs on online pages rather than on their appearance. Moreover, the integration of 3D technology in the design process will also improve visualization, further facilitating accuracy and detail. For instance, Valley Box, a packaging company, integrates 3D design software in its engineering process to streamline the packaging design process.
Increased use of animation and motion graphics
The market is witnessing an increased preference for 3D/2D hybrid models over the 3D CGI model as they offer more graphic, style, and illustration alternatives. Such advancements have propelled several buyers to opt for animations and GIFs over static logos. An animated documentary offers better visual explanation than static images, increases audience engagement and simplifies complex messages.
Growth of in-house design teams
The end-user industries are gradually shifting towards the procurement of design services from in-house teams rather than from external design agencies. The growing preference for these in-house design agencies is due to the growing requirement to own design capabilities and rising focus on aligning strategy, design, and customer experience. There has a considerable increase in the number of clients using in-house teams as they have a clear understanding of the target audience needs.
A more detailed analysis is available in the procurement market intelligence report titled, ‘Global Design Agencies – Procurement Market Research Report 2016’.
