- The key vendors in the test preparation market in the US 2015-2019 are ArborBridge, Club Z! Inc., Pearson and The Princeton Review Inc.
London, 21 May 2015: Technavio, an independent tech-focused global research firm, has announced the publication of its market research report on the test preparation market in the US 2015-2019. Increased focus on K-12 segment is one of the major trends upcoming in the market. Test preparation material providers have tapped the potential of the market for certification and university level exams. The high potential of the K-12 market is attracting a lot of vendor attention. The test preparation market in the US 2015-2019 is expected to grow at a CAGR of 2.20% during the forecast period of 2014-2019.
The adoption of e-learning courses is on the rise as it is less time-intensive, while the content retention rate is much higher than classroom training. Also, the growth of mobile devices, enhanced internet connectivity, and the incorporation of rich content have significantly improved the method of learning delivery.
“The changing demand patterns and a dynamically changing external environment has forced test preparation firms to adopt various other means to make their products available,” says Faisal Ghaus, Vice President of Technavio Research.
“The increased influence of the Internet on the education sector in the US has shifted companies’ focus to the use of online media for a gamut of purposes.”
To define the market conditions in the next 3-4 years, Technavio analysts have conducted in-depth analysis of the impact of market drivers, challenges and trends featuring data on product segmentations, vendor shares, growth rate by revenue and an evaluation of the different buying criteria in the order of importance.
https://www.technavio.com/%3Cp%3EIf%20you%20are%20interested%20in%20more%…
