This market research report segments the global set-top box (STB) market by content (HD STBs and SD STBs), by product (hybrid STBs, IP STBs, satellite STBs, and cable STBs), and by geography (APAC, EMEA, and the Americas). Leading vendors analyzed in this market study are ARRIS Group, Broadcom Corporation, Cisco, Comcast, Huawei Technologies, Pace, and Technicolor.
Technavio’s market research analysts estimate the global STB market to grow at a modest CAGR of more than 1% between 2015 and 2019. The APAC region dominates the global market for STBs, occupying more than 56% of the total market share. Much of this region’s growth is mainly driven by countries like China and India, where the rapid digitization of analog TVs is resulting in its rapid adoption during the forecast period.
The new market research report from Technavio provides a breakdown and analysis of the set-top-box segments by technology.
“Of late, the STB market is witnessing massive surge in the number of pay TV subscribers. Consumers are subscribing to large number of channels, thanks to the availability of various channel choices. This privilege of subscription-based TV services, where users have to pay only for the channel they watch, has boosted the demand for pay TV. Also, with increased digitalization, the subscription of pay TV will increase as subscription-based TV services are more popular on the digital platform. Growth of the in-house entertainment market is another propelling factor for the increased pay TV subscription,” says Navin Rajendra, Lead Analyst, IT Hardware, Software, Services, Technavio Research.
HD STBs will dominate the STB market in the coming years due to the change in consumers’ preference toward high-definition television shows. By 2019, this segment is estimated to account for approximately 97% of the total market share, owing to its high popularity among the populace. Cable STBs are the most commonly used STBs, and is the leading contributor to the market. Factors like the transmission of analog cable TV connection into digital cable TV connection has led to this segment’s prominent growth.
The leading vendors in the global STB market include ARRIS Group, Broadcom Corporation, Cisco, Comcast, Huawei Technologies, Pace, and Technicolor. The market is highly competitive and is characterized by the presence of several large vendors. The four major vendors in this market account for almost half of the overall market share during the forecast period, whereas smaller vendors continually compete with each other to gain traction in this market.
A more detailed analysis is available in the Technavio report, Global Set-Top-Box Market 2015-2019 – Industry Analysis.
We can customize reports by other regions and specific segments upon request.
Other Related Reports:
- Global HD Set Top Box (STB) Market 2014-2018
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- Global ZigBee STB Market 2015-2019
- Global RF Devices Market for Set-top Boxes 2015-2019
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