The global mobile NAND flash market is anticipated to grow at a CAGR of more than 8% between 2016 and 2020, says Technavio.
Technavio has announced its latest market research report on mobile NAND flash to its embedded systems portfolio. This market analysis discusses the major drivers and key emerging trends that will influence the growth of the global mobile NAND flash market during the forecast period 2016-2020. Some of the top vendors listed in this industry analysis include Intel, Micron Technology, Samsung Electronics, SanDisk, SK Hynix, and Toshiba.
In terms of geographical analysis, APAC dominated the global mobile NAND flash market, accounting for around 70 % of the total market in 2015. South Korea, Taiwan, China, and Japan, will emerge as the key revenue-generators, as most of the consumer electronics manufacturers are concentrated in this region and the demand for NAND flash is high in these countries.
“NAND flash is a non-volatile storage technology that does not require power to retain data. And is in high demand as it provides many advantages such as high storage capacity at a low cost and with low power consumption. The smartphone and tablet application segments are the two largest segments of this market. NAND flash is ideal for portable devices due to its non-volatile feature and hence it is widely used in smartphones and tablets,” says Sunil Kumar Singh, a lead analyst at Technavio for research on embedded systems.
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The new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.
Growth of multimedia applications
The mobile devices segment is constantly evolving from a voice signal receiver to a full-fledged portable computer, which has resulted in the requirement for technological advancements in storage. Such developments have led to the growth of MCPs in NAND memory. With MCPs, vendors can now increase the memory density required for memory-intensive mobile applications. Apart from this, the advent of the Internet of Things, where a mobile device is considered as the primary connecting device to other smart devices such as TVs, kitchen appliances, door locks, and thermostats, has further boosted the growth in the number of device. Besides these, the incorporation of technologies such as gesture recognition, augmented reality, and virtual reality in the mobile devices, which require huge memory, have increased the demand for high-density NAND flash.
Increasing sales of mobile devices
With the increase in the overall sales of mobile devices, the demand for NAND flash memory will increase. The growing use of NAND flash memory has prompted brands like Apple and Samsung Electronics to increase the memory storage capacity in their new smartphone models Also, these companies are the largest consumers of mobile NAND flash. It is expected that the upcoming models will have higher storage capacity which will directly boost the demand for mobile NAND flash memory. The growing sales of mobile devices integrated with high-density mobile NAND flash are boosting the growth of the global mobile NAND flash market.
Exciting read: Top 5 Vendors in the Global Mobile NAND Flash Market
High demand for mobile NAND flash from emerging markets
With a huge concentration of device manufacturers like Samsung Electronics, LG Electronics, and Sony in the APAC region, the demand for mobile devices is increasing significantly. Countries like China, India, Japan, South Kore, and Taiwan are observing a huge demand for mobile device components. Due to the huge expansion in the market for smartphones, the number of smartphone manufacturers is also increasing, thereby leading to huge demand for NAND flash. Moreover, with the increase in population and purchasing power of an individual, the demand for mobile devices is rising, which in turn is boosting the growth of the mobile NAND flash market.
Shorter replacement cycle time of mobile devices
With the advent of advanced technologies and an increase in per capita income, the pattern of consumer purchase is continuously changing. Phones and tablets are often replaced in shorter periods by a higher version or better technology models, which result in shorter product replacement cycles. This will lead to an increase in the sales of mobile devices, thereby triggering the need for mobile NAND flash memory.
This research report includes an in-depth analysis and market shares and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, key financials, etc. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Mobile NAND Flash Market 2016-2020‘. Technavio also customizes reports by other regions and specific segments upon request.
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