This market research report by Technavio segments the global mobile content market by category (games, video, audio, text, and others) and by geography (Americas, EMEA, and APAC). Leading vendors analyzed in this market study are Amazon.com, Comcast, DIRECTV, Hulu, and Netflix.
Technavio has its new market research report global mobile content market, which is expected to generate revenues of $170 billion between 2015 and 2019. The increasing adoption of smartphones and tablets is a critical factor that propels growth in this market. APAC is expected to be the largest market for mobile content during the forecast period. Market growth in this region is facilitated by the presence of a large population of mobile device users, which results in its impressive market share of nearly 40% by 2019.
“Operators are developing user-friendly interfaces to improve the interactivity of users. Consumers use their own devices for digital content, hence demand a unified experience irrespective of their location. This requirement has pushed service are striving to develop flawless menu options and recommendation engines so that consumers are not confused by the availability of voluminous data,” says Soumya Mutsuddi, Lead Analyst, Media & Entertainment, Technavio Research.
Low entry barrier for content developers is the key driver for the growth of this market. The introduction of latest tools and software has facilitated the conversion of existing analog data into the digital format. This helps content owners to preserve and store their work in the digital format, which can be shared across multiple platforms. Since the procedure for publishing online content is simple and mostly free, the entry of new content developers in this market is envisaged to foster the prospects for growth during the forecast period.
The leading vendors in the global mobile content market are Amazon.com, Comcast, DIRECTV, Hulu, and Netflix. This market is highly competitive due to the presence of multiple large and small vendors. These vendors compete on the basis of service differentiation, portfolio, and pricing to gain maximum prominence in the market. However, factors like intense competition, rapid advances in technology, and frequent changes in consumer preferences pose significant challenges to the vendors and may be detrimental to their growth during the forecast period.
A more detailed analysis is available in the Technavio report, Global Mobile Content Market 2015-2019.
We can customize this reports by other regions and specific segments upon request.
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