Technavio, a tech-focused market research firm, has published a new report on the global marketing automation software market, which is expected to grow at a CAGR of more than 8% during the forecast period, 2017-2021.
Based on geographical segmentation, Technavio market researchers categorize the global marketing automation software market into the following key regions: the Americas, APAC, and EMEA.
Source: Technavio
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Top three contributors for the global marketing automation software market are elaborated below:
Marketing automation software market in the Americas: The market for marketing automation software in the Americas is fueled by factors such as improved marketing techniques like inbound marketing, social media marketing, marketing automation, content marketing via audio and video content, and increase in the number of cellphones and users. The US, Mexico, and Canada are some of the key revenue generating countries in this region.
According to Ishmeet Kaur, a lead analyst at Technavio, specializing in research on enterprise application, “Organizations in the US are increasingly adopting marketing strategies, such as digital marketing and social media marketing, which need great collaboration between different organizational departments during the marketing campaigns.”
Marketing automation software market in EMEA: The market’s growth in this region is attributable to factors such as an increase in digital marketing, high Internet penetration, and marketing automation. Germany and the UK are the leading countries in the marketing automation software market in EMEA.
Marketing automation software market in APAC: The demand for marketing automation software in the APAC is projected to experience a surge during the forecast period. China and India are likely to emerge as the key players in the marketing automation market in APAC by 2021.
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The top vendors operating in the global marketing automation software market are:
- HubSpot
- Marketo
- Act-On Software
- Salesforce.com
- Adobe Systems
- Oracle
- Infusionsoft
- IBM
Other prominent vendors in the market include Cognizant Technology Solutions (CTS), eTrigue, GreenRope, Hatchbuck, iContact, Inboundio, LeadSquared, MarcomCentral, Salesfusion, SALESmanago, SAP, SAS Institute, SharpSpring, and Teradata.
A more detailed analysis is available in the Technavio report titled, ‘Global Marketing Automation Software Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.
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- Global Procurement Software Market 2017-2021
- Global Industrial Automation Software Market 2016-2020
- Global Sourcing Software Market 2017-2021
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