This industry research report offers growth projections for the global IT spending by e-grocers market until 2019. This report presents an in-depth study of the key trends impacting the market shares for APAC, Americas, and EMEA. The report also analyzes the leading vendors of this market, including HP, IBM, SAP, TCS, and Oracle.
Technavio’s market research analysts estimate the global IT spending by e-grocers market, to grow at a CAGR of around 23% between 2015 and 2019. Increased need to streamline the supply and distribution chain and expand the customer base is prompting e-grocers towards a high-end IT infrastructure. APAC dominates the global IT spending by e-grocers market, occupying around 60% of the overall market revenue. Growing prevalence of e-commerce and digital marketplaces are major factors contributing to this region’s growth in the global market.
The new market research report from Technavio provides a breakdown and analysis of the IT spending by e-grocers segments by technology.
“With huge increase in the number of grocery platforms, it has become important to integrate core e-commerce components with backend and user-facing application interface. Companies are looking for open architecture solutions that allow close-fitting integration with the existing systems. Of late, the online grocers are aiming towards integrating three major components-loyalty programs, point of sale ad inventory, to scale up their operations,” says Navin Rajendra, Lead Analyst, ICT, Technavio Research.
Currently, the market is focusing on targeting the right target audience with IT-enabled marketing tools. Enterprises are aligning marketing channels with organizational business strategy to gather information about their audiences. Marketing atuomation and mareketing campaigns help these enterprises to identify the buyer-readiness conditions. Also, they are increasingly relying on social networking sites and their respective CRM platforms. Social-based customer engagement applications help companies derive business insights as well as prospective demands, benefiting both the company and customers
The major players in the global IT spending by e-grocers market include HP, IBM, Oracle, SAP and TCS. The leading companies in this market are expected to come up with hybrid models, and many vendors are likely to invest significantly in starting their in-house IT teams. Apart from start-ups, IT service providers will look to leverage the market opportunity presented by existing retail chains stores shifting to e-grocery delivery models in metros and major urban cities.
A more detailed analysis is available in the Technavio report Global IT Spending by E-Grocers Market 2015-2019.
We can customize reports by other regions and specific segments upon request.
Other Related Reports:
- E-Grocery Market in India- Market Research 2015-2019
- Grocery Retail Market in UK 2015-2019
- Global Groceries Transportation Market 2015-2019
- Global Groceries Logistics Market 2015-2019
Further Reading:
