Global interactive response systems market expected to grow at a remarkable CAGR of 27% by 2019, says Technavio

Interactive response systems: Key market research findings

Rise in interactive learning in schools
Growth in m-learning

Technavio has added a new market research report on the global interactive response systems market, which is expected to generate around US $5 billion between 2015 and 2019. The rise in the digital education initiatives in most schools is primarily driving the interactive response systems aka student response systems market. North America dominates the global market for student response systems, occupying more than 49% of the total market share. Much of this region’s growth can be attributed to the rapid adoption of interactive learning in schools where these devices have found huge applications.

The new industry research report from Technavio discusses in detail the key drivers and trends responsible for growth, as well as the segments with the maximum growth potential.

“Rise in interactive learning has led to the development of diverse teaching methodologies in classrooms. Interactive response system devices and software facilitate interaction among students and teachers through gamification, simulation, and course content in the audio and video format. Through these devices, students can instantly submit their answers and receive immediate feedback, facilitating student-student and student-teacher interaction. Vendors have launched various sites which offer interactive games specific to the K-12 schools and higher education institutions,” says Navin Rajendra, Lead Analyst, Media & Entertainment, Technavio Research.

Rapid adoption of mobile devices in educational institutions has fueled the usage of interactive response software and apps in recent times. Educational institutions are making online learning content accessible to students through mobile devices. This is not only gives students an exposure to technology, but also facilitates them with personalized learning. K-12 and post-secondary education institutes are encouraging e-reading, which has boosted the digital publication market. Lately, vendors are offering software for interactive response systems that can be installed on any device. For instance, Promethean’s ActivEngage2 is a software that is compatible with different kinds of hardware and operating systems.

The key vendors in the global interactive response systems market include Dell, Option Technologies Interactive, Promethean, and Turning Technologies. This market is still in its nascent stage, hence only a few prominent vendors are expected to dominate this market during the forecast period. The leading players in this market are mostly located in and around North America and are purely into interactive response systems manufacturing.

A more detailed analysis is available in the Technavio report, Global Interactive Response Systems – Market Analysis 2015-2019.

We can customize reports by other regions and specific segments upon request.

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