HUD: Key market research findings
- Europe dominates the market geographically
- Automotive sector is the key revenue generator in the market
- Key vendors – BAE Systems, Continental Automotive, Delphi Automotive, Denso, Elbit Systems, Esterline Technologies, Honeywell Aerospace, Nippon Seiki, Panasonic, Robert Bosch, Rockwell Collins, Saab Group, Thales Group, and Visteon
Technavio’s market research analysts predict the global HUD market to reach almost 17 million units in terms of unit shipments by 2020. The growth of this market can be accredited to the rise in the demand for multipurpose military helicopters. Multipurpose helicopters eliminate the need for a particular helicopter for a specific operation, reducing the military capital expenditure. They can be used for air assault, ground attack, medical evacuation missions, search and rescue operations, and transport of troops. During 2015, the global heads-up display (HUD) market was dominated by Europe with a market share of more than 36%. The presence of many automotive OEMs including BMW, Daimler, and Volkswagen will further fuel growth in the HUD market in Europe during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the HUD segments based on the end-user.
“Consolidation of the global automotive industry is an ongoing trend in the market. Because of globalization, automotive suppliers face greater competition in the market, leading to the consolidation of suppliers in the global automotive industry. This consolidation is accelerating the introduction of new and innovative products such as combiner HUDs and AR HUDs with high technological standards,” says Sunil Kumar Singh, Lead Analyst, Hardware & Semiconductor, Technavio Research.
By 2020, the automotive sector will continue its dominance over the global HUD market by accounting for almost 100% of the overall market revenue. The rapid growth of this segment can be attributed to the tightening of regulations in the automotive industry to ensure minimal accidents. Premium and sports cars had been the major growth segments for HUDs for years, but the introduction of combiner HUDs has made it feasible to install HUD units in small family cars with limited space in the cockpit. By the end of 2016, it is expected that combiner HUDs will be used in both mid-size cars and premium cars.
The key vendors in the market include BAE Systems, Continental Automotive, Delphi Automotive, Denso, Elbit Systems, Esterline Technologies, Honeywell Aerospace, Nippon Seiki, Panasonic, Robert Bosch, Rockwell Collins, Saab Group, Thales Group, and Visteon. The global automotive HUD market is competitive as vendors like Bosch, Continental, Delphi, Denso, Harman, Nippon Seiki, Panasonic, and Visteon are actively developing innovative HUDs to take advantage of the untapped potential of the market. Intense competition, rapid advances in technology, and the unpredictable nature of the global automotive industry constitute significant risk factors for the vendors in the market. Due to the high level of competition, it is crucial for vendors to distinguish their products and service offerings through a clear and unique value proposition.
A more detailed analysis is available in the Technavio report, Global HUD Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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