Global carbonated drinks market expected to reach over US $259 billion by 2019, says Technavio

Renewable energy

 

This market research report includes a detailed segmentation of the global carbonated drinks market by product (diet cola, fruit-flavored carbonates, and standard cola) and by distribution channel (hypermarkets and supermarkets, discounters and convenience stores, independent retailers, and vending machines). It outlines the market shares for key regions such as the Americas, APAC, Europe, and MEA. A comprehensive analysis of the leading vendors such as Coca-Cola, Cott, Dr. Pepper Snapple, and Pepsico.

Technavio’s market research analysts estimate the global carbonated drinks market to grow at a CAGR of 2% between 20915 and 2019. Although the Americas is the largest market for carbonated soft drinks (CSD), the market’s growth will stagnate in this region especially in Brazil and Mexico due to increases in price and the recent shift towards bottled water.

The new market research report from Technavio provides a breakdown and analysis of the carbonated soft drinks segments by technology.

“Various CSD manufacturers are focusing on packaging innovations for offering on-the-go consumption and quality preservation of products. Now-a-days, the manufacturers are using the ‘nitro-fueled’ aerosol technology that provides a distinct drinking experience to teenagers. Manufacturers are also aiming to reduce the greenhouse gas emissions. Like, Coca-Cola has come up with its environment friendly ‘plant bottles’, while PepsiCo is set to introduce a new ergonomic bottle design,” says Sriram Mohan, Lead Analyst, Food & Beverage, Technavio Research.

This market study expects the standard cola segment to account for the largest market share during the forecast period. Some of the flavoring ingredients added to these drinks are acidic flavor, citrus oils, cinnamon, sugar, and vanilla.

The leading vendors in the global carbonated drinks market are Coca-Cola, Cott, Dr. Pepper Snapple, and Pepsico. The market is highly dynamic characterized by the intense competitive among the vendors. The vendors compete on the basis of pricing strategy, product offerings, and distribution strategy. The research report predicts the competition to intensify further during the forecast period as a result of new product launches such as natural ingredient-based soft drinks.

A more detailed analysis is available in the Technavio report, Global Carbonated Drinks Market – Market Analysis Report 2015-2019.

We can customize reports by other regions and specific segments upon request.

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