Breast pumps: Key market research findings
- An increase in the number of working mothers drives market growth
- Battery-powered breast pumps account for majority of the market share
- Key vendors—Ameda, Hygeia, Lansinoh, Medela, and Philips Avent
Technavio’s market research analysts predict the global breast pump market to grow at a CAGR of over 8% between 2016 and 2020. The growth in the market can be attributed mainly to an increase in the number of working women across the globe. Most women return to work soon after giving birth as employers are often not approving of long maternity leaves. As a result, many women have started using breast pumps to store and provide breast milk to their infants to meet their essential nutrient requirements. During 2015, the Americas dominated the market by occupying more than 53% of the total market space. The increase in the number of women joining the workforce after childbirth and initiatives taken by World Health Organization (WHO), the American Academy of Paediatrics (AAP), and United Nations Children’s Emergency Fund (UNICEF) to spread awareness of the benefits of breastfeeding and improve pediatric health care are factors that will fuel growth of the breast pump market in the Americas during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the breast pump segments based on technology.
“Online retailing is the latest trend in the global breast pump market. People are developing an increasing preference for online shopping over brick-and-mortar stores due to the availability of wider range of products, quick delivery services, and highly competitive prices. Online retailing is expected to be the fastest channel of distribution in terms of growth as these vendors have a greater reach and better visibility. Moreover, websites such as Onlythebreast.com and Milkshare also help parents who are looking to buy or sell excess breast milk,” says Amber Chourasia, Lead Analyst, Lab Automation and Health and Wellness, Technavio Research.
The battery-powered breast pump segment dominated the global breast pump market in 2015 by accounting for a market share of more than 57%. The unparalleled levels of efficacy and convenience provided by battery-powered breast pumps as opposed to other models are the primary driving force behind growth in this segment. Battery-powered breastfeeding pumps are usually single pumps for milking a single breast at a time and operate the help of rechargeable or changeable batteries. The portable and cost-effective nature of these breast pumps are likely to boost their sales in the global breast pump market in the coming years.
The key vendors in the market are Ameda, Hygeia, Lansinoh, Medela, and Philips Avent. This market is oligopolistic in nature, primarily dominated by key players. The market is growing steadily with an increase in awareness among women about the benefits of using breast pumps. With a significant demand coming from APAC countries, the regional players have high growth potential in this region. Vendors are competing with respect to price, availability, brand, and variety.
A more detailed analysis is available in the Technavio report, Global Breast Pump Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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