This market research report presents a detailed segmentation of the global breakfast cereal market by product (RTE and hot cereals), by distribution (supermarkets and hypermarkets, independent retailers, specialist retailers, and convenience stores) and by geography (APAC. Europe, North America, and ROW). Key findings also include an analysis of the leading vendors such as Kellogg, PepsiCo, Nestle, General Mills, and Weetabix.
Technavio’s market research analysts estimate the global breakfast cereal market to grow at a CAGR o 3% between 2015 and 2019. Increase in health-conscious consumers and rising demand for natural and organic food are propelling this market’s growth. North America accounts for the largest market share of around 34% of the global breakfast cereal market. However, the APAC region is expected to witness high growth rate of 6% over the next four years owing to growth in demand for hot cereals.
The new market research report from Technavio provides a breakdown and analysis of the breakfast cereal segments by technology.
“The demand for breakfast cereals has increased among consumers, thanks to increased health awareness of natural and organic breakfast cereals. People are preferring organic products for their nutritional and natural value. This has led several market vendors to come up with products possessing high-protein nutrients, gluten-free offerings, and high whole grain nutrients. Kellogg’s Organic has introduced a range of organic breakfast cereals,” says Sriram Mohan, Lead Analyst, Food & Beverage, Technavio Research.
The health-conscious consumers are increasingly opting for foods with low calories and nutrient-rich breakfast over fattening food products. They are shifting towards the consumption of such breakfast cereals that are trans-fat and sugar free. This has pushed the major vendors to introduce health boosting products. For instance, Kellogg’s Raisin Bran, Special K, Frosted Flakes which are particularly for health-conscious consumers. China’s Guangxi Nanfang has launched black cereals, made of rice, sesame seeds, and beans.
The leading vendors in the global breakfast cereal market are Kellogg, PepsiCo, Nestle, General Mills, and Weetabix. The introduction of new product lines such as organic and natural cereals, sugar-free cereals is expected to intensify the competition in the global breakfast cereal market during the forecast period. The vendors compete on the basis of product extensions, pricing strategy, inclusion of nutritive ingredients, product innovations and distribution strategy.
A more detailed analysis is available in the Technavio report, Global Breakfast Cereal Market – Market Research Report 2015 – 2019.
We can customize reports by other regions and specific segments upon request.
Other Related Reports:
- Breakfast Cereal Market in the US- Market Research Report 2015-2019
- Breakfast Cereal Market in APAC 2015-2019
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- Global Bakery Market 2015-2019
- Greek Yogurt Market in the US: Trends, Size, and Forecast 2015-2019
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