Global Bluetooth headsets market expected to reach over US $17 billion by 2019, says Technavio

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This market research report segments the global Bluetooth headsets market by product (Bluetooth headphones and Bluetooth mono-headsets) and by geography (APAC, EMEA, and the Americas). The report also analyzes the key trends and drivers influencing market growth and includes an analysis of the leading vendors such as BlueAnt, Jabra, Jawbone, Plantronics, Sennheiser, and Sony.  

Technavio’s market research analysts estimate the global Bluetooth headsets market to grow at a CAGR of around 18% between 2015 and 2019. Increased availability of smartphones and hand-held music players are driving the growth of the global Bluetooth headsets market. Factors like the augmented demand for premium headphones from leading vendors like BlueAnt and Jabra will boost this market’s growth rate during the next five years. The Americas dominate the global market for Bluetooth headsets because of the growing number of mobile media players and smartphone users in this region.

The new market research report from Technavio provides a breakdown and analysis of the Bluetooth headset segments by technology.

“Vendors are coming up with headphones equipped with a touchpad, where the users can control the volume of a device, change tracks, or change the equalizer settings. The latest version of headphones are incorporated with the Bluetooth smart chips, which reduce power consumption when browsing and enhances the sound range and quality. Also, manufacturers are reducing the size of Bluetooth headphones that are small enough to fit inside the ear. These wireless earbuds use wireless charging technology to charge,” says Navin Rajendra, Lead Analyst, Media & Entertainment, Technavio Research.

This market research estimates the Bluetooth headphones segment to account for more than 65% of the total market share by 2019. The higher ASP of Bluetooth headphones coupled with the rising demand for bluetooth headphones with microphones are responsible for this segment’s high market growth during the forecast period.

The leading vendors in the global Bluetooth headsets market are BlueAnt, Jabra, Jawbone, Plantronics, Sennheiser, and Sony. This market is highly fragmented with the presence of numerous local and global vendors. Since this market is highly competitive, vendors compete with each other on the basis of product differentiation, portfolio, and pricing to gain superiority in the market.

A more detailed analysis is available in the Technavio report, Bluetooth Headsets – Global Market Research 2015-2019.

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