This market research study presents a detailed segmentation of the global baby bath soap market by product (medicated and non-medicated), by retail format (offline sales and online sales), and by geography (Americas, APAC, Europe, and MEA). The key vendors in this market are Chicco, Galderma Laboratories, Johnson & Johnson, Pigeon, and Sebapharma.
Technavio’s market research analysts estimate the global baby bath soap market to grow at a CAGR of 5% between 2016 and 2020. The high penetration of a number of international brands in developed countries, and rising household disposable income owing to the increasing number of working women are driving the demand for baby soaps. The market is witnessing increased demand for natural and organic baby products to keep their babies’ skin from harm. APAC is the largest market for baby soaps, accounting for 50% of the total market share. Factors such as rising urbanization, growing awareness about health and hygiene, an increase in disposable income, and stable fertility rates are expected to drive this region’s growth over the next four years.
The new market research report from Technavio provides a breakdown and analysis of the baby bath soap segments by technology.
“Of late, the vendors are focusing on developing unique marketing strategies for promoting their products. They are not only aiming towards quality of their products but are also looking to incorporate different features and qualitative enhancements to increase their customer bases. With increasing focus on attractive packaging, the manufacturers are trying to improve their market presence by attracting more customers. For instance, Brazil’s Bebê Natureza offers a handy kit with its baby shampoo, soap, and conditioner. This kit has graphics and pastel shades on the bottles to create a friendly brand image and attract customers.
Currently, the non-medicated baby bath soap segment leads the market, accounting for a market share of close to 78%. Most parents prefer non-medicated soap bath soaps as they can be used regularly, are relatively low-priced, and are available in different varieties, making them more popular than medicated bath soaps.
The leading players in the global baby bath soap market include Chicco, Galderma Laboratories, Johnson & Johnson, Pigeon, and Sebapharma. This market is highly fragmented and is characterized by the presence of well-diversified international and regional vendors. The market is highly competitive, with all players competing to gain a greater market share. Intense competition and frequent changes in consumer preferences constitute significant risks for vendors. These vendors compete on the basis of product differentiation, product portfolios, technology, and pricing. With the rising demand for organic products, the market is expected to witness an influx of influx of private labels which will drive the market in the coming years.
A more detailed analysis is available in the Technavio report, Global Baby Bath Soap Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
Other related reports:
