This market research report presents a detailed segmentation of the e-grocery market in India by product (staples, edible oil, beverages, milk and dairy products, baby and child care, biscuits and cookies, laundry supplies, household and cleaning, cereals and breakfast, and snacks) and demographics (below 18 years, 18-24 years, 25-36 years, and 36 years and above). Key findings also include an analysis of the leading vendors such as AaramShop, BigBasket, Jiffstore, Localbanya, Nature’s Basket and Zopnow.
Technavio has released a new market research report, e-grocery market in India, which is expected to generated revenue worth US $10 billion between 2015 and 2019. E-grocery shopping has gained popularity among Indians owing to the availability of easy payment options, coupons and discounts, and the convenience of online purchases.
Staples, edible oil, beverages and milk and dairy products constitute nearly 46% of the market shares in the e-grocery market. These items are considered as necessities and are bought in high quantities. The price for staples, oils, and milk and dairy products are also of great importance to consumers and any fluctuation in the price of these products would affect the consumer buying pattern.
“E-grocers are adopting various innovations in their delivery services to optimize their customer base and brand loyalty. For instance, BigBasket has expanded to eight major cities ad 50 II tier cities. Grofers’ has tied up with local grocers for its on-demand delivery system, which guarantees delivery within two hours. Veggie bazaar directly purchases fresh vegetables and fruits from farms and provides them to its customers. Also, several e-grocers such as BigBasket, AaramShop, ZopNow, and Jiffstore use Facebook to interact with their customers,” says Sriram Mohan, Lead Analyst, Food & Retail, Technavio Research.
The key vendors in the e-grocery market in India are AaramShop, BigBasket, Jiffstore, Localbanya, Nature’s Basket and Zopnow. The market is witnessing intense competition among vendors based on pricing strategies and innovative services. This industry research report predicts the competition in the market to intensify during the forecast period as a result of product extensions.
A more detailed analysis is available in the Technavio report, E-Grocery Market in India – Market Research 2015-2019.
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