This market analysis segments the game market in APAC by device and includes segments like MMOs, TV consoles, smartphones, PC/Mac, tablets, handheld devices, and casual web games. The report also provides an analysis of the key trends, drivers, and challenges influencing market growth. Leading vendors in this market are ChangYou, DeNA, GungHo, Nintendo, Sony, and Tencent.
Technavio’s market research analysts estimate the game market in APAC to grow at a CAGR of 12% between 2015 and 2019. APAC is considered to be the largest market for gaming as it is home to most of the major vendors like Sony and Nintendo. Also, the availability of distinct devices with varying screen sizes and graphics capabilities are propelling the growth of video games in the region.
The new market research report from Technavio provides a breakdown and analysis of the game segments by technology.
“China has the highest number of gamers across the world, thanks to the high percentage of cross-screen gaming in the country. PC screens, TV screens, personal screens, and floating screens are the main types of screens used for gaming. One of the major trends upcoming in the Chinese gaming market is the rise in home entertainment gaming consoles. The Chinese government recently lifted the ban on video game consoles, which will encourage the entry of various game console manufacturers in the country,” says Navin Rajendra, Lead Analyst, Media & Entertainment, Technavio Research.
The massively multiplayer online (MMO) gaming segment dominates the gaming market in terms of revenue, by occupying 33% of the total market share. Rapid technological innovations that have led to the emergence of HD displays and audio devices having HDMI and wireless network capabilities are expected to promote growth in the MMO gaming category over the next four years.
Game market in APAC by device
Source: Technavio Research
The leading vendors in the APAC’s game market include ChangYou, DeNA, GungHo, Nintendo, Sony, and Tencent. This market is highly competitive as most vendors compete with each other to gain the greatest market share during the forecast period. Since this market is currently witnessing a tendency toward consolidation, vendors are tapping into growing segments and localize games for different geographies to gain prominence in this market.
A more detailed analysis is available in the Technavio report, Game Market in APAC 2015-2019.
We can customize reports by other regions and specific segments upon request.
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