EMEA is the Earliest Adopters of Board Games in the Global Market

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Technavio, a tech-focused market research firm, has published a new report on the global board games market, which is expected to grow at a CAGR of more than 29% during the forecast period 2017-2021.

Based on geographical segmentation, Technavio market researchers categorize the market into the following key regions: The Americas, APAC, and EMEA.

GEOGRAPHICAL REGIONS

MARKET SHARE 2016 (%)

EMEA

52.21%

Americas

33.19%

APAC

14.60%

                                                  Source: Technavio

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Board games market in EMEA: People in EMEA were the first adopters due to which the penetration of board games is highest compared with other regions. These games are the most common sources of entertainment among different age groups, which elevated the growth of the market in this region. The vendors are launching various new games in the market to attract more consumers and increase their profitability.

According to Ujjwal Doshi, a lead analyst at Technavio, specializing in research on consumer electronics, says “The vendors in the market are focusing on launching now products to increase their consumers base. The introduction of premium board games will allow suppliers in the market to generate high volumes of revenue during the forecast period.”

Board games market in the Americas: Comic book and fantasy themed board games are gaining immense popularity in the market and generating high revenues. The new phenomenon of geek culture is boosting the sale of franchise merchandise in the American market. Technavio researchers estimated that in 2015, seven of the top 10 highest grossing movies released in the US during 2016 were fantasy superhero movies.  Furthermore, high per capita disposable income in the Americas will help in the growth of the market over the next four years.

Board games market in APAC: The board games market in APAC is still evolving, and traditional games like Monopoly and Chess is still popular in the region. It is estimated that premium board games will gain popularity during the forecast period due to the rise in disposable income for the majority of the population in the region.

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The top leading vendors operating in the global board games market are:

  • Asmodée Editions
  • Goliath B.V.
  • Hasbro
  • Ravensburger

Other prominent vendors in the market include BoardGameDesign, DeLano Service, Grand Prix International, Kamings Trade, Ludo Fact, and Panda GM.

A more detailed analysis is available in the Technavio report titled, ‘Global Board Games Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.

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