This market research report presents a detailed segmentation of the global home-use baby movement monitor market by product format (under-the-mattress, diaper attachment, smart wearable format, and others), by distribution channels (child specialty stores, online retailers, and others), and by geography (APAC, Europe, North America, and ROW). The key vendors in the market include Angelcare, Hisense, Snuza, and Mayborn Group.
The market research analysts at Technavio estimate the global home-use baby movement monitor market to grow at a CAGR of almost 11% in terms of revenue, between 2016 and 2020. Increasing awareness about sudden infant death syndrome (SIDS) and thereby, rise in parental concerns is driving the growth of this market. The increase in the number of births globally and product differentiation by providing additional facilities are some of the factors that will influence the growth of the market during the forecast period. At present, Europe dominates the global home-use baby movement monitor market by accounting for around 43% of the overall market revenue. The relatively lower price of baby movement monitors in the region is the fundamental reason for the flourishing of the market in this region.
The new market research report from Technavio presents a breakdown and analysis of the home-use baby movement monitor segments based on distribution channels.
“The latest trend in the global home-use baby movement monitor market is product bundling. In this market approach, vendors offer one or more products or services together, usually at a collective price that is lower than the sum of the individual prices. This helps in creating product differentiation and enhances the customer base. For example, Hisense and Motorola jointly offer a bundled product, the Motorola MBP26 digital video monitor Babysense bundle,” says Abhay Sinha, Lead Analyst, New Coverage, Technavio Research.
In 2015, the child specialty stores segment dominated the home-use baby movement monitor market around the world with a market share of around 50%. This segment is estimated to witness steady growth during the forecast period as consumers with low confidence in the quality of online products may opt for buying products from child specialty stores irrespective of the price difference. Some of the major vendors in the child specialty store segment include Toys ‘R’ Us, Graco, Babies ‘R’ Us, and Prenatal.
The key vendors in the global home-use baby movement monitor market include Angelcare, Hisense, Snuza, and Mayborn Group. The market is moderately competitive with the presence of few established players. Most vendors in the market deploy sensor-driven technology to detect movement and are focusing on research activities and product innovations to increase their market shares. Moreover, vendors in the market are increasingly shifting from under-the-mattress product formats to wearable movement monitors as it will help them to gain maximum traction in the market.
A more detailed analysis is available in the Technavio report, Global Home-use Baby Movement Monitor Market 2016-2020.
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