Camping equipment: Key market research findings
- North America dominates the market geographically
- Product innovation drives growth in the market
- Key vendors – Jarden, Johnson Outdoors, NEMO Equipment, and Oase Outdoors
Technavio’s market research analysts predict the global market for camping equipment to grow at a CAGR of around 4% between 2016 and 2020. The growth of this market is fueled by the rising interest in outdoor recreational activities. Growing health consciousness and the subsequent need to engage in physical exercises are resulting in increased participation in outdoor recreational activities. Increased urbanization is yet another factor that is fueling this trend worldwide. During 2015, the global camping equipment market was dominated by North America with a market share of around 40%. The growing interest in outdoor recreational activities among the youth, especially between the age group of 15-24 years, and the consumer’s preference for traditional camping equipment are some of the factors that will contribute to the growth of the camping equipment market in North America during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the camping equipment segments based on the product.
“Vendors in the market are focusing largely on product innovation to strengthen their foothold in the highly competitive market. The global camping equipment market is mainly represented by a few leading players that specialize in the manufacture of numerous outdoor sports equipment. The competition among these key players is intense, and it becomes necessary for these manufacturers to ideate and improve their product offerings to maintain their position in the market. For instance, many manufacturers have started reinventing the kind of insulation used in tents, which will help in keeping the colder air from reaching the user’s body,” says Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research.
By 2020, the tents segment will account for almost 35% of the overall market share to become the dominant shareholder in the global market for camping equipment. From traditional designs, tent designs have evolved in terms of aesthetic appeal, shape, set-up, roominess, and privacy offered. For instance, the Vango Inspire 600 Airbeam is one such innovative design that provides multiple bedroom options. The projected increase in the demand for ultra-lightweight tents and instant tents is anticipated to drive the growth of the global camping tents market during the forecast period.
The key vendors in the global camping equipment market include Jarden, Johnson Outdoors, NEMO Equipment, and Oase Outdoors. Online retail, as a distribution channel, is gaining popularity among manufacturers and consumers due to its high convenience. Also, it is becoming increasingly challenging for manufacturers to ensure that they sell their equipment through multiple channels, especially to retain their existing customer base and attract new customers. With advances in technology, consumers today are more engaged in the purchase process, especially through the online mode. Besides word-of-mouth marketing, consumers gather information through the Internet, and it has become essential for the key players to focus on marketing and branding their products in a way that keeps consumers interested.
A more detailed analysis is available in the Technavio report, Global Camping Equipment Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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