This industry report segments the breakfast cereal market in APAC by product type (ready to eat cereal, hot cereals), by distribution channel (Supermarket/hypermarket, independent retailers, convenience stores, specialist retailers), and by geography (Japan, South Korea, China, India, Indonesia, Rest of APAC). It also includes the vendor landscape covering major players such as Kellogg, Pepsi, and Nestle.
Technavio has released updated information on its new market research report, breakfast cereal market in APAC, which is expected to grow at a CAGR of around 6% between 2015 and 2019. Increasing health concerns among people is the main driver of this market’s growth. Vendors like Nestlé and General Mills have introduced breakfast cereals that are low in calories and high in nutrients, including vitamins and calcium. Japan accounts for the largest share in terms of consumption of breakfast cereal in APAC, owing to the introduction of granola that replaced rice and bread as the preferred breakfast food choice.
“Hot cereals are the most consumed breakfast cereal in the market, covering a major portion of the total market share. Porridge and instant mixes such as Quaker Instant Oats are more popular as consumers in the region prefer a hot breakfast that need less cooking time. China and Indonesia have turned out to be the major consumers of hot cereals in APAC,” says Sriram Mohan, Lead Analyst, Food & Retail, Technavio Research.
Breakfast cereal market in APAC by product
Source: Technavio Research
An interesting trend upcoming in this market is the growing demand for black cereal in Asian countries, particularly China. Due to increased health awareness, consumers are shifting toward the consumption of healthier foods. Moreover, black cereal is considered to be the healthiest of all cereals available. For instance, Guangxi Nanfang, a Chinese local player, launched a brand of hot black cereals under the name Black Sesame Food.
The leading vendors in the breakfast cereal market in APAC include Kellogg, Pepsi, and Nestle. The market is witnessing intense competition due to the presence of international and local vendors. Product differentiation, portfolio, and pricing are the key areas for competition. The study of the breakfast cereal market includes revenue shares, strategies, and a comprehensive analysis of the major vendors.
A more detailed analysis is available in the Technavio report, Breakfast Cereal Market in APAC 2015-2019.
We can customize this reports by other regions and specific segments upon request.
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- Global Bakery Market 2015-2019
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