Bottled water market in South Africa to surpass 222 million liters by 2020

Renewable energy


This market research study presents a detailed segmentation of the bottled water market in South Africa by product type (still unflavored water, sparkling flavored water, still flavored water, and sparkling unflavored water) and by distribution channel (hypermarkets and supermarkets, independent retailers, on-trade, convenience stores, and others). Leading vendors identified in the market are aQuellé, Coca-Cola, and Nestlé.

Technavio’s market research analysts estimate the bottled water market in South Africa to grow at a CAGR of around 7% between 2016 and 2020. The water crisis in the region is the primary driver for the market. Water shortage affects the quality of water and results in the outbreak of diseases, especially in the rural areas. The various problems stemming from water scarcity in many parts of South Africa is causing a transition towards bottled water, as it is clean and hygienic, microbe-free, and safe. In terms of regional distribution, the Gauteng region currently dominates the market with a market share of over 41%. The sale of bottled water in the region was stimulated by the strong heat wave that hit the district of ILembe in 2015, and is expected to witness steady growth during the forecast period.

The new market research report from Technavio presents a breakdown and analysis of the bottled water segments by product type.

“Of late, the market is going through increased consolidation. Companies are trying to improve their core competencies by acquiring the varied product portfolios and technologies of other companies due to increased competition. For instance, Nestlé South Africa sold a part of its waters business to Clover through a new entity formed by Nestlé and Clover called Clover Waters. The development of innovative bottled water is another trend that is likely to emerge during the forecast period,” Vijay Sarathi, Lead Analyst, Food & Beverages, Technavio Research.

At present, the still unflavored water segment dominates the bottled water market in South Africa by holding a market share of over 61%. Growing at a CAGR of over 6% during the forecast period, the unflavored bottled water market in South Africa is estimated to reach over 190 million liters by 2020. This segment is expected to witness steady growth in the coming years because of its no-sugar content and on-the-go consumption.

The key vendors in the bottled water market in South Africa are aQuellé, Coca-Cola, and Nestlé. The bottled water market in South Africa is highly dynamic in nature as it is subject to rapidly changing consumer demands and preferences. This market is experiencing intense competition among existing vendors and new entrants. With increasing competition, the market has been witnessing several M&As, wherein smaller entities are being acquired by, or merged with, major players. The vendors in the market compete on the basis of factors such as price, quality, innovation, reputation, and distribution to gain a competitive edge over their rivals.

A more detailed analysis is available on the Technavio report, Bottled Water Market in South Africa 2016-2020.

We can customize reports by other regions and specific segments upon request.

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