According to Technavio’s latest market research study, the beer market in Europe is expected to grow at a CAGR of close to 2%, in terms of volume, during the forecast period 2016 to 2020.
This report by Technavio provides an in-depth analysis of the beer market in Europe in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.
Technavio research analysts categorize the market based on the product type
|
PRODUCT TYPE |
MARKET SHARE 2015 (%) |
|
Standard lager |
44.8% |
|
Premium lager |
34.3% |
|
Specialty beer |
9.6% |
|
Ales and stouts |
7.7% |
|
Low/non-alcoholic beer |
3.6% |
Source: Technavio
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The top three revenue contributing product segments are discussed below
Standard lager market in Europe: In 2015, standard lager accounted for the largest share of the beer market in Europe. Standard lager is still one of the most preferred types of beers in European countries such as Czech Republic, Poland, and Slovakia.
“Europe is currently experiencing an upsurge in the number of breweries, with an increment of almost 87% between 2009 and 2014,” says Manjunath Reddy, a lead analyst at Technavio for research on alcoholic beverages.
Premium lager market in Europe: The demand for premium lager in the European market is fueled by factors such as improvement in living standards and increase in disposable income. Countries such as the UK, Romania, and Poland are currently experiencing an upsurge in the demand for flavored lager. The demand from these countries is expected to account for around 70% of the volume sale of flavored lager during the forecast period
Specialty beer market in Europe: The growth of the specialty beer market in Europe is dependent on the increase in disposable income and preference for better-quality beer. Though preference for specialty beer has increased, mass consumption cannot be expected as higher production costs for specialty beers lead to higher prices.
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The top vendors operating in the beer market in Europe are:
- Anheuser-Busch InBev
- Carlsberg
- Heineken
- OETTINGER
- Radeberger
Other prominent vendors in the market include Asahi Breweries, Beck’s Brewery, Bitburger Brewery, Boston Beer, Budweiser Budvar Brewery, Cesu alus, Chimay Peres Trappistes, D.G. Yuengling & Son, Duvel Moortgat, ERDINGER Weissbier, FORST, Krombacher, Molson Coors, Oakleaf Brewery, Paulaner Brewery, Pivovarna Laško, Royal Unibrew, Švyturys, Veltins, and Warsteiner.
A more detailed analysis is available in the Technavio report titled, ‘Beer Market in Europe 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
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