This market research study presents a detailed segmentation of the baby stroller and pram market in Europe by product type (three-wheeler strollers, buggies, comfort strollers, compact prams, and tandem strollers) and by store format (specialty stores, department stores, hypermarkets, and supermarkets, and e-retailers). The key vendors in the market are Baby Jogger, Bébécar, Bugaboo, Chicco, and iCandy.
Technavio’s market research analysts estimate the baby stroller and pram market in Europe, to grow at a CAGR of 4% between 2016 and 2020. Europe accounts for 42% of the overall market share in global baby stroller and pram market. High disposable income and better purchasing power are driving the sales of baby travel systems such as baby stroller and pram in Europe. The market is expecetd to witness the advent of new products with added features, an improvement in product quality, and the increasing demand for designer prints and unique colors in strollers and prams over the next four years.
The new market research report from Technavio provides a breakdown and analysis of the baby stroller and pram segments by technology.
“Strollers with multiple functions are becoming very popular with consumers. In Europe, parents are required by the law to use car seats to keep their child safe. As a result, many vendors have started offering strollers that can be converted into car seats making them cost effective and convenient for buyers. Moreover, strollers that can be converted to prams and carrycots, equipped with cell phone chargers, and speed indicators are also being introduced in the market. The advent of such advanced baby strollers and prams will lead to the growth of this market during the forecast period,” Brijesh Kumar Choubey, Lead Analyst, Consumer & Retail, Technavio Research
The comfort strollers segment dominate the baby stroller and pram market, and occupy around 37% of the overall market share. Comfort strollers generally weigh over 22 pounds and come with a 2D folding mechanism. These strollers come with padding for greater comfort and can have a wide range of features. As these strollers are lightweight and foldable, they are increasingly being adopted by consumers for regular use.
The leading vendors in the baby stroller and pram market in Europe include Baby Jogger, Bébécar, Bugaboo, Chicco, and iCandy. The market has quite a few well-diversified regional and international vendors. International companies are actively increasing their presence and making it difficult for regional suppliers to compete in areas like quality, price, and technology. The market is also expected to become more competitive during the next five years due to increased technological innovations and product as well as service extensions.
A more detailed analysis is available in the Technavio report, Baby Stroller and Pram Market in Europe 2016-2020.
We can customize reports by other regions and specific segments upon request.
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