This market research report presents a detailed segmentation of the enterprise LBS market in Southeast Asia by technology (indoor LBS and outdoor LBS). The leading vendors in this market are Foursquare, HERE, Google, Singtel, and TomTom.
Technavio’s market research analysts estimate the enterprise LBS market in Southeast Asia to generate revenues of more than $1 billion by 2020. Surge in the sales of smartphones and the rising popularity of location-based apps among consumers have accelerated the enterprise LBS market in Southeast Asia. The entries LBS market in Southeast Asia is expected to witness huge growth in the coming years, owing to the rapid deployment of high-speed communication networks and increased broadband penetration in the region.
The new market research report from Technavio provides a breakdown and analysis of the LBS segments by technology.
“Of late, LBS providers like GeoSolutions Holdings, Pelago, and Loopt have started offering location-based mobile social networking services, which allow users to share real-life experiences using geo-tagged, user-generated multimedia content. As the integration of location-based search with social networking websites assists local advertisers in targeting potential users easily, its demand among the end users will increase significantly over the next few years,” says Rakesh Panda, Lead Analyst, ICT, Technavio Research
The indoor LBS segment dominates the enterprise LBS market and is expected to grow at a phenomenal CAGR of close to 68% by the end of the forecast period. Large retail vendors were the first to adopt this technology. With increased Wi-Fi coverage and the fast deployment of 3G and 4G mobile networks, indoor tracking has become much easier. Indoor LBS also helps to improve business processes and augment sales and are therefore being used across different industry verticals to target specific consumers.
The leading vendors in the enterprise LBS market in Southeast Asia include Foursquare, HERE, Google, Singtel, and TomTom. This market is a highly competitive one with many stakeholders like device providers, map providers, advertisers, platform providers, app developers, and mobile operators to name a few. This market is growing quite fast with the entry of new players and their introduction of innovative solutions. Enterprise LBS has now become an alternative to advertising on the web and in print. Many vendors are investing in LBS solutions and also collaborating with malls and universities to enhance coverage.
A more detailed analysis is available in the Technavio report, Enterprise LBS in Southeast Asia 2016-2020.
We can customize reports by other regions and specific segments upon request.
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