AR and VR Gear Market – Market Trends, Drivers, and Forecast from Technavio

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According to the latest market research study by Technavio, the global augmented reality and virtual reality gear market is expected to grow at a CAGR of close to 37% during the forecast period 2017 to 2021.

This report by Technavio provides an in-depth analysis of the global AR and VR gear market in terms of revenue and emerging market trends. The report also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.

Technavio research analysts categorize the market based on the product

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The top three revenue contributing product segments are discussed below

Global AR and VR gear market by VR cardboards: VR cardboards are easily available in the market and do not require expensive materials for their manufacture. The manufacture of virtual reality cardboard involves a minimal amount of labor and low production costs.

Vendors of these user-friendly VR cardboards offer a wide variety of products giving customers an extensive range of options to choose from. Most of the vendors are expected to focus on developing advanced products with more features during the forecast period,” says Chetan Mohan, a lead analyst at Technavio for research on human machine interface.

Global AR and VR gear market by HMDs: Military and defense sector use head mounted displays for training and simulation activities. HMDs also provide medical aid to injured soldiers on the battlefield and act as an effective support for surgeries and patient diagnosis. On the consumer front, the penetration of these devices is limited to the gaming sector. Companies such as Sony and Vuzix are developing HMDs using cutting-edge 3D technologies.

Global AR and VR gear market by smart glasses: The enterprise segment is the major driver of the augmented reality glasses market. Several enterprises are integrating smart glasses into their work environment to improve employee productivity. The growing focus on the development of AR technology by leading companies such as Alphabet and Apple and the availability of more content will likely drive the adoption of these devices during the forecast period.

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The top vendors operating in the global AR and VR gear market are:

  • DAQRI
  • Microsoft
  • Atheer
  • Meta
  • BAE Systems
  • Samsung Electronics
  • Oculus
  • HTC
  • Google
  • Sony
  • Razer
  • VisusVR
  • FOVE
  • Starbreeze

A more detailed analysis is available in the Technavio market research report titled, ‘Global AR and VR gear Market 2017-2021’. Technavio also customizes reports by other regions and specific segments upon request.

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