Technavio, a tech-focused market research firm, has published a new report on the global tampons market, which is expected to experience steady growth rate with a CAGR of close to 6% during the forecast period 2016-2020.
This latest report by Technavio covers the market outlook and growth prospects of the global tampons market for 2016-2020, considering 2015 as the base year. In addition, an overview of the market, key leading countries, vendor landscape, and a detailed analysis of the top vendors operating in this market are covered in the report.
Based on geographical division, Technavio market researchers segment the global tampons market into the following key regions: the Americas, APAC, and EMEA.
Geographical segmentation of the global tampons market for 2015 (market share %)
|
Americas |
47.30% |
|
EMEA |
43.20% |
|
APAC |
9.50% |
Source: Technavio
The Americas: largest revenue generating region for tampons
The Americas contributed more than 47% market share in the global tampon market during 2015. The market is flourishing in this region owing to the increased product penetration and availability. However, the tampon market in the Americas is mature with consumers increasingly shifting toward alternatives. Vendors in the market are expected to focus on making product improvements such as the use of organic ingredients and developing organic tampons to render their products safe for female health and cater to changing consumer preferences.
According to Ujjwal Doshi, a lead analyst at Technavio for Internet and e-commerce, “The market for tampons in North America is driven by the increased awareness about feminine hygiene products among the general population and their growing acceptance. Increased concerns about the side effects related to sanitary napkins are encouraging women in the region to shift towards the use of tampons made from natural and organic materials. The launch of new products coupled with product innovation is expected to add to the demand for tampons in North American market during the forecast period.”
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Tampons market in EMEA
The market in EMEA accounted for more than 43% of the global tampon market during 2015. The market for tampons in EMEA is led by countries such as the UK, France, Germany, Italy, and Spain. Western Europe is the leader in the market with respect to product penetration and acceptance. A rise in the number of people leading physically active lifestyle, women in the workforce, development of products with value added features, modernization in the retail sector, improved product performance, and the introduction of slender and slim tampons are factors that are expected to contribute to the growth of the global tampons market in EMEA during the forecast period.
Tampons market in APAC
APAC is anticipated to be the fastest-growing geographical segment of the global tampons market. The growth of the tampons market is expected to benefit from the growing economies of countries such as China, Japan, and India. Factors such as a growing female population, rising income levels, and increased awareness of feminine hygiene products, especially tampons are expected to propel the demand for tampons in APAC countries during the forecast period. Several tampon manufacturers are likely to set up operational and R&D facilities in the region in the coming years, which is expected to contribute to the growth of the tampons market in APAC.
The top leading vendors operating in the global tampons market are:
- Procter & Gamble
- Unicharm
- Johnson & Johnson
- Kimberly-Clark
- Svenska Cellulosa Aktiebolaget
- Edgewell Personal Care Company
Other prominent vendors in the market include Bella, Bodywise, First Quality Enterprises, Lil-Lets, Masmi, Moxie, Ontex, Pee Buddy, Seventh Generation, and Xinxiang Health Products.
A more detailed analysis is available in the Technavio report tilted, ‘Global Tampons Market 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
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