Comfort strollers will account for the largest product segment in the global baby stroller and pram market, registering a CAGR of around 38% by 2021, says Technavio.
Technavio has announced its latest market research report on baby stroller and pram for the forecast period, 2017-2021. This market analysis, under the toys and baby products vertical, discusses the major drivers and key emerging trends that will influence the growth of the global baby stroller and pram market during the forecast period. Some of the top vendors listed in this industry analysis include Baby Trend, Brevi, Britax, Bugaboo, Bumbleride, Combi, Concord, Inglesina, Joovy, Mamas & Papas, Mee, Mothercare, Orbit Baby, Peg Perego, Stokke, Thule, and UPPAbaby.
Among various geographies, Europe will be the fastest-growing region in the global market and is expected to contribute revenues of around USD2 billion by 2021. Germany, Italy, Spain, France, and the UK will emerge as the key revenue-generators.
“The major trend gaining traction in the market is advent of convenient and technologically advanced products. The advancements made in prams include universal car seat compatibility, a single-click system to fold or unfold the stroller or pram, mesh seats for breathability, carry straps for easy transport, and innovative skate wheels for smooth rides. Changing consumer preferences for convenient products that are safe for the child, has compelled vendors to focus on manufacturing products which has high and long-lasting quality,” says Arushi Thakur, a lead analyst at Technavio for research on toys and baby products.
This new industry research report from Technavio analyzes some of the key drivers and trends responsible for the growth of this market and its sub-segments.
Strollers with improved multi-functionality
Strollers with added features that enhance multifunctionality, are gaining popularity in the market and are expected to have a positive influence on the growth of the market during the forecast period. Vendors are manufacturing baby carriers that can be converted into baby car seats when required. With government laws in many countries enforcing the use of baby car seats, parents are increasingly preferring the use of baby strollers that can be folded to function as baby car seats. Such a product, although expensive but is convenient and economical. Strollers that are fitted with features that allow users to store goods such as diapers, milk bottles, or other baby accessories are also in high demand. Vendors have also been launching strollers that can be converted into prams and carrycots and have cellphone chargers and temperature and speed indicators.
Government regulations enhancing quality
The governments of countries across the world have introduced strict rules to regulate the baby safety products industry. Most governments in the European countries have rigorous rules and regulations regarding the manufacture, sales, and use of baby care products. These regulations mandate proper quality checks for products like baby strollers and prams. Many strollers with improved product features such as a slip-resistant rubberized handle, independent canopies for UV protection, adjustable footrest, and self-aligning wheels are now available in the market. Such improved products are projected to generate high demand during the forecast period, propelling market growth to a significant extent.
Growth in online purchase of baby products
The increasing e-commerce sites offering a range of baby products, including baby strollers and prams, have increased the demand for these baby products, especially among working parents, who seek easy accessibility to products and product information. Online shopping through smart devices has also gained popularity over the years because of the high penetration of Internet services, improved economy, and upgrade of purchase and delivery options with the emergence of m-commerce.
Some of the other prominent vendors identified in this report are Baby Trend, Brevi, Britax, Bugaboo, Bumbleride, Combi, Concord, Inglesina, Joovy, Mamas & Papas, Mee, Mothercare, Orbit Baby, Peg Perego, Stokke, Thule, and UPPAbaby.
This research report includes an in-depth analysis, market shares, and sizes of the sub-segments and geography. It provides a comprehensive analysis of the key companies, including their market shares, business overview, and key financials. The market study also offers a detailed analysis of key drivers, challenges, and opportunities influencing this market.
A more detailed analysis is available in the Technavio report titled, ‘Global Baby Stroller and Pram Market 2017-2021‘. Technavio also customizes reports by other regions and specific segments upon request.
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