Technavio, a tech-focused market research firm, has published a new report on the global bikes and ride ons market for babies and children, which is expected to experience a moderate growth rate with a CAGR of more than 8% during the forecast period.
This latest report by Technavio covers the market outlook and growth prospects of the global bikes and ride ons market for babies and children for 2016-2020, considering 2015 as the base year. In addition, an overview of the market, key leading countries, vendor landscape, and a detailed analysis of the top vendors operating in this market are covered in the report.
Based on geographical division, Technavio market researchers segment the global bikes and ride ons market for babies and children into the following key regions: The Americas, APAC, and EMEA.
Geographical segmentation of the global bikes and ride ons market for babies and children for 2015 (market share %)
|
Americas |
41.05% |
|
EMEA |
34.26% |
|
APAC |
24.69% |
Source: Technavio
The Americas: largest revenue generating region for bikes and ride ons
The bikes and ride-ons market for babies and children in the Americas was valued at almost $3 billion in 2015 and is expected to grow at a CAGR of around 8% by 2020. The increased emphasis on outdoor activities for children at an early age by their parents in will fuel the growth of the American market. The growing awareness about the adverse impacts of obesity and increasing instances of childhood obesity will increase the demand for these products in this region. The US is the primary revenue generator in the American market.
“The demand for physical activity toys like push and pull toys, including bikes and ride-on products for babies and children, is expected to increase during the forecast period. The vendors are focusing of increasing their licensing opportunities from popular cartoon characters, TV series, and other children programs to attract more consumer and expand their market. Manufacturers are entering into licensing agreements with popular networks to use their brands and logos to increase their sales and generate more revenue,” says Brijesh Kumar Choubey, a lead analyst at Technavio, specializing in research on apparel and textile.
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Bikes and ride-ons market for babies and children in EMEA
The bikes and ride-ons market for babies and children in EMEA was valued at more than $2 billion and is expected to grow at a CAGR of around 8% by 2020. The increasing disposable income among the working population and rising number of health-conscious consumers will fuel the growth of the market in this region. The regulations imposed by governing bodies in various countries will encourage vendors to launch innovative products in the market. For instance, the safety of toy products is governed by the Toy Safety Directive (TSD) in Europe, which ensures that manufacturers, suppliers, and importers comply with toy safety regulations. The vendors in South Africa is offering large product portfolios and customized products to increase their market share and attract a bigger customer base.
Bikes and ride-ons market for babies and children in APAC
The bikes and ride-ons market for babies and children in APAC was valued at over $1 billion in 2015 and is expected to grow at a CAGR of almost 9% by 2020. The growing demand for remote control toys and ride-ons in the APAC region will lead to the growth of this market. Consumers in the market prefer to purchase toys that are used for outdoor activities and enhance learning skills. The changing lifestyles and increasing spending capabilities for the general population is increasing the requirement for high-quality products in the APAC market. Manufacturers are using innovative marketing technique like expanding their distribution channel and use internet retail channels to strategically market and advertise their products to a larger consumer base.
The top leading vendors operating in the global bikes and ride ons market for babies and children are:
- Hasbro
- JAKKS Pacific
- Mattel
- Peg Pérego
Other prominent vendors in the market include Dream International, Funtastic, Kids II, Lansay France, Little Tikes, MGA Entertainment, Toy Quest, Toy Zone, and Vivid Imaginations.
A more detailed analysis is available in the Technavio report titled, ‘Global Bikes and Ride-Ons Market For Babies And Children 2016-2020’. Technavio also customizes reports by other regions and specific segments upon request.
Other related reports:
- Childrens Bicycle Market in Europe 2016-2020
- Global Children Bicycle Market 2016-2020
- Childrens Bicycle Market in the US 2016-2020
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