Adoption of online marketing strategies to fuel revenues in the global pneumatic nebulizers market by 2020

Renewable energy

 

Pneumatic nebulizers: Key market research findings

  • Increasd investments in research and development (R&D)
  • Growing domination of the vented pneumatic nebulizers segment

Technavio’s market research analysts estimate the global pneumatic nebulizers market to grow at a CAGR of over 6% between 2016 and 2020. The advancements in technology in the healthcare industry is the primary driver for the market. Vendors are making huge investments for the R&D of innovative pneumatic nebulizers that are compact, portable, user-friendly, and provide accurate results. The availability of such advanced devices is expected to encourage more people to use them, thereby increasing the cumulative revenue from the sales of pneumatic nebulizers. At present, the Americas dominate the global pneumatic nebulizer market by accounting for over 48% of the overall market share. The implementation of regulatory initiatives in developed countries such as the US is likely to fuel the growth of the market in this region by 2020.

The new market research report from Technavio presents a breakdown and analysis of the pneumatic nebulizer segments by product.

“The latest trend is the market is the adoption of online marketing strategies by vendors. The increased preference for online shopping is the driving force behind this ongoing trend. Vendors are making use of online marketing and promotional strategies to offer better accessibility to their products and hence, increase the sales. Such strategies also help vendors minimize the setup, distribution, and operational costs substantially,” says Barath Palada, Lead Analyst, Healthcare & Lifesciences, Technavio Research.

In 2015, the market was dominated by the vented pneumatic nebulizers segment with a market share of 74%. Vented pneumatic nebulizers make use of two similar single-way valves to help prevent the disposal of aerosol into the ecosystem. This segment of the market is thriving currently as it is cost-effective and user-friendly. The use of advanced technologies for product innovation is expected to fuel the growth of this segment during in the coming years.

The key vendors in the global pneumatic nebulizers market include Philips Healthcare, Omron Healthcare, BD, and PARI Medical. Intense competition prevails in this market as vendors are offering different types of pneumatic nebulizers. Vendors are adopting various development strategies such as online marketing, use of new technologies for product development, and manufacturing of customized pneumatic nebulizers for children and soundless nebulizer.

A more detailed analysis is available in the Technavio report, Global Pneumatic Nebulizers Market 2016-2020.

We can customize reports by other regions and specific segments upon request.

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