Programmatic advertising on mobile devices will overtake programmatic advertising on desktops in global programmatic ad spending market by 2020
This market research report presents a detailed segmentation of the global programmatic advertising spending market by type (open auction, automated guaranteed, invitation-only, and unreserved fixed-rate), by device (desktop and mobile), and by geography (the Americas, APAC, and EMEA). Leading vendors identified in this market are ONE by AOL, BrightRoll, SpotXchange, and Tremor Video. Technavio’s…
