This market research study presents a detailed segmentation of the global adaptive content publishing market by course type (technical and non-technical), by end user (K-12 and higher education), and by geography (the Americas, APAC, and EMEA). The key vendors in the market are DreamBox Learning, Macmillan, McGraw-Hill Education, and Pearson Education.
Technavio has released a new market research report on the global adaptive content publishing market, which is expected to grow at a CAGR of 22% between 2016 and 2020. Due to increasing collaborations with universities, the market for adaptive content publishing will have a positive outlook over the forecast period. Factors like the growing need to increase the credibility of online courses and the rising demand for graduates with strong employability prospects will lead to the development of various technical and non-technical courses. The Americas is the largest market in the global adaptive content publishing market, owing to the the early adoption of technologies and the availability of an adequate infrastructure.
The new industry research report from Technavio discusses in detail the key drivers and trends responsible for the growth of this market and its sub-segments.
“One of the latest trend in the global adaptive content publishing market is the increasing utilization of video-based content in adaptive systems. Video as a digital content is a powerful tool that can be used to deliver custom-made and exceedingly relevant study material that engages and entertains students in a classroom. Visual learning is extensively used in the K-12 segment, for both technical and non-technical topics as it helps in better content retention. Consequently, numerous adaptive learning platform players, such as Grockit, are integrating video-based content into their system, which in turn will be beneficial for the growth of the global adaptive publishing content market,” says Jhansi Mary, Lead Analyst, Education, Technavio Research
Currently, the technical courses segment dominates the adaptive content publishing market, accounting for more than 57% of the total market share. Technical courses include subjects like the sciences, engineering, mathematics, and technology. The high demand for these courses and other streams like computer science and statistics will drive the prospects for growth in this market segment until the end of 2020.
The key vendors in the global adaptive content publishing market are DreamBox Learning, Macmillan, McGraw-Hill Education, and Pearson Education. The market is growing steadily around the globe. In this market, the integration of adaptive learning software with existing systems will offer vendors numerous opportunities for growth. Since quality standards for education are improving at the regulatory and institutional level, the need to adopt technologies that are conducive to learning will increase significantly.
A more detailed analysis is available in the Technavio report, Global Adaptive Content Publishing Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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