Renewable energy

Global publishing market to witness huge popularity of programmatic advertising, says Technavio

  Publishing: Key market research findings High adoption of e-books drives market growth Newspaper publishing accounts for a majority of the market’s revenue Key vendors – Amazon.com, Forbes, Gannett, Hachette Book, Hearst, Meredith, News, Penguin Random House, and New York Times The market research analysts at Technavio predict the global publishing market to post a…

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Renewable energy

The Americas to dominate the global advertising market – North America to emerge as the key revenue generating region

  Advertising: Key market research findings Growing preference for online shoppiong to drive advertising market Increasing popularity of QR codes Key vendors – American Express, Ford, Pfizer, P&G, and Verizon Technavio’s industry experts expect the global advertising market to grow at a CAGR of around 6% between 2016 and 2020. The growth of this market…

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Renewable energy

Higher brand recalling capability to drive the preference for internet advertisements globally

  Internet advertisement: Key market research findings The Americas dominate the market geographically Search ads account for a majority of the market’s revenue Key vendors – Facebook, Google, LinkedIn, Microsoft, One by AOL, Twitter, and Yahoo Technavio’s market research analysts predict the global market for internet advertisement to grow at a CAGR of more than…

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Renewable energy

Preference for search advertising to drive growth in the global mobile ad spending market

  Mobile ad spending: Key market research findings The Americas dominate the market geographically Increasing popularity of digital marketing fuels market growth Key vendors – AdMob, Chartboost, Flurry, InMobi, Millennial Media, and MoPub Technavio’s market research analysts predict the global mobile ad spending market to grow at a CAGR of around almost 15% between 2016…

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Renewable energy

Scratch cards to be the most preferred type of lottery tickets in the US lottery market

  Lottery: Key market research findings High price money drives market growth Increasing use of lottery profits for charity Key vendors – California State Lottery, Illinois Lottery., Missouri lottery, Hoosier Lottery, New York state lottery, North Carolina Education Lottery, and Texas Lottery Commission Technavio’s market research analysts predict the lottery market in the US to…

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Renewable energy

Technavio foresees a shift in preference from background to foreground music by 2020

  Background music: Key market research findings The Americas dominate the market geographically Hospitality sector accounts for a majority of the market’s revenue Key vendors – Almotech, Imagesound, Mood Media, NSM Music, and PlayNetwork Technavio’s market research analysts predict the global market for background music to grow at a CAGR of around 5% between 2016…

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Renewable energy

Legalization of online lottery to create job opportunities in China

  Online lottery in China: Key market research findings Relaxation of government regulations drives market growth Vendors in the market are focusing on public image enhancement Key vendors – Lottery 365, Taobao Lottery, QQ Lottery, and NetEase Technavio’s market research analysts predict the online lottery market in China to grow at a CAGR of around…

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Renewable energy

Growing preference for smartphones will aid to the growth of the digital marketing spending market globally

  Digital marketing spending: Key market research findings The Americas dominate the market geographically Advanced targeting options drives market growth Key vendors – AT&T, Comcast, General Motors, P&G, and Verizon Technavio’s market research analysts predict the global market with digital marketing spending to grow at a CAGR of around 9% between 2016 and 2020. The…

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Renewable energy

Growing demand for over-the-ear headphones aiding overall growth of the gaming peripherals market

  Gaming peripherals: Key market research findings The Americas dominate the market geographically The wired peripherals segment accounts for a majority of the market revenue Key vendors – Corsair Components, Logitech, Mad Catz Interactive, Razer, and SteelSeries Technavio’s market research analysts predict the global gaming peripherals market to grow at a CAGR of more than…

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Renewable energy

Vendors in the global digital OOH market to focus on digital and mobile platforms until 2020

  Digital OOH: Key market research findings APAC dominates the market geographically The retail segment accounts for a majority of the market’s revenue Key vendors – Clear Channel Outdoor, JCDecaux, Lamar Advertising, and Outfront Media Technavio’s market research analysts predict the global market for digital OOH to grow at a CAGR of around 12% between…

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