Mobile ad spending: Key market research findings
- The Americas dominate the market geographically
- Increasing popularity of digital marketing fuels market growth
- Key vendors – AdMob, Chartboost, Flurry, InMobi, Millennial Media, and MoPub
Technavio’s market research analysts predict the global mobile ad spending market to grow at a CAGR of around almost 15% between 2016 and 2020. The growth of this market is driven primarily by the increased credibility of digital marketing campaigns. Digital marketing campaigns on social media platforms help acquire more clients. These platforms are rapidly becoming most conducive for engaging the target audience. Posts and updates from companies on social media provide insights and latest news regarding the business and products. During 2015, the global market for mobile ad spending was dominated by the Americas with a market share of around 44%. The presence of a large number of vendors in the region will propel the growth of the mobile ad spending market in the Americas during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the mobile ad spending segments based on the type.
“Since digital media gathers large volumes of user information, many advertising media can target audience by multiple methods than other online platforms. Digital media advertising enables targeting based on interest, behavior, and connection across demographic and geographic barriers. Such advanced targeting options increase the relevance of advertisements and provide a higher level of personalization that is unattainable on other advertising channels,” says Ujjwal P. Doshi, Lead Analyst, Media & Entertainment, Technavio Research.
In 2015, the search ads segment accounted for around 53% of the overall market revenue to become the key revenue generating vertical of the global mobile ad spending market. These include mobile advertisements that are generated using search keywords on browsers and apps. These ads are targeted and are hosted on all web pages accessed by the user. According to our analysts, this segment of the market will account for about 53% of the overall revenue by the end of the forecast period.
The key vendors in the market include AdMob, Chartboost, Flurry, InMobi, Millennial Media, and MoPub. The rising penetration of smartphones and the growing availability of cheaper internet services are prime factors for the increased expenditure on mobile advertisements. Many app developers and advertising agencies are also investing in designing, planning, branding, and expanding existing applications. Additionally, some vendors are also employing newer business models and are developing strategies to drive market growth.
A more detailed analysis is available in the Technavio report, Global Mobile Ad Spending Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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