Publishing: Key market research findings
- High adoption of e-books drives market growth
- Newspaper publishing accounts for a majority of the market’s revenue
- Key vendors – Amazon.com, Forbes, Gannett, Hachette Book, Hearst, Meredith, News, Penguin Random House, and New York Times
The market research analysts at Technavio predict the global publishing market to post a revenue of almost $358 billion by 2020. The growth of this market can be attributed to the high adoption of e-books around the globe. e-books, electronic editing, and the emergence of online subscription business model has transformed the publisher’s approach toward content. The emergence of e-books has not only made it easy for the authors to publish the content online but also for the readers to subscribe multiple books or opt for monthly or annual subscriptions. Currently, the Americas dominate the global publishing market with a market share of more than 41%. High growth potential for consumer digital magazines and e-books due to the improving broadband infrastructure in countries such as Brazil and Mexico will fuel further growth in this market during the forecast period.
The new market research report from Technavio presents a breakdown and analysis of the publishing segments based on the type.
“Advertisers are increasingly buying ad space through programmatic channels. Digital publishing market is utilizing programmatic advertising in their digital content. Online digital newspapers and other free digitally published content are using this to display ads on their platform. This will enable them to show relevant user-based ads, which in turn, will attract more revenue from advertisement. Currently, programmatic video on mobile devices, such as smartphones and tablets, is the fastest growing segment of the global mobile ad spending market,” says Ujjwal Doshi, Lead Analyst, Media & Entertainment, Technavio Research.
At present, the newspaper publishing segment dominates the global publishing market by accounting for almost 37% of the overall market revenue. The ongoing digitization of newspapers is likely to widen the range of consumers and advertiser’s choice, leading the advertisers to split their spending on ads to include different type of media. Vendors are, thus, adopting different business models that cover paid marketing and classified ads to gain a competitive edge in the market.
The key vendors in the global publishing market include Amazon.com, Forbes, Gannett, Hachette Book, Hearst, Meredith, News, Penguin Random House, and New York Times. Vendors are also investing in designing, planning, developing, branding, expanding existing products, and acquiring new players in the market. Technological innovations and creativity play a significant role in driving market growth. Therefore, to remain competitive in the market, vendors need not only develop new ideas and technologies but also stay up-to-date with the emerging technologies and current affairs that could influence their service lines.
A more detailed analysis is available in the Technavio report, Global Publishing Market 2016-2020.
We can customize reports by other regions and specific segments upon request.
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