Sports and Wanderlust Combine Profitably with Sports Tourism

Sports tourism, a novel terminology for an old practice of the fandom wherein people would travel from one location to another to watch their favorite athletes or sports teams play. Today, the scope of sports tourism also includes people traveling from one destination to another to participate in sports themselves. As of 2016, the global…

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Artificial Intelligence

AI Powered Starbucks Barista is Personalizing the Art of Buying Coffee

Starbucks has not only been a pioneer but also an ardent user of front-line digital technologies when it comes to the retail of coffee and other associated products. From being the first major chain to integrate digital payments in its app to introducing Mobile Order & Pay to create a better buying and checkout experience…

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analytics

This Week in the News : Baseball, Social Analytics and an Uber Collaboration

Analytics is the new buzz word on the global digital platform. Be it in the retail business, financial sector, the healthcare industry, or something as far-fetched as the sports industry. Sports analytics for instance has emerged as a critical tool with which trainers, athletes, as well as sports lovers can get an in-depth analysis on…

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sports analytics

Sports Analytics : The Fundamentals to Building a Popular Sports Brand

Sports analytics is a tool that provides information about fans and their social sentiments toward a particular sports team and its players. Well-managed data affords a unified view of individual players within the team by combining game, training, and injury data scattered across organizations and time. Managers and players can discuss performance and corrective measures…

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Social Media Analytics: Sourcing Valuable Insights to Improve Digital Marketing

From the smallest independent retailer to the dominant multi-national brand, every enterprise is cognizant of the advantages offered by social media. With more than 800 active social networking websites, social media has become a major platform for businesses to improve their promotion and marketing efforts digitally.  Social media analytics can play a crucial role in…

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Artificial Intelligence

The Rise of Artificial Intelligence: Driving a New Transition Wave

This is the first installment in our blog series that explores the growing prominence of artificial intelligence in some of the more important sectors of our economy. Read about AI in agriculture and education as part of the subsequent posts in this series. Artificial Intelligence (AI), big data, machine learning, Internet of Things – these…

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live music

In the Age of Streaming: Nothing Beats the Live Music

Concerts and live music performances give music fans a thrilling and exciting chance to watch their favorite artists perform on stage. The lights, stage, and the colossal sound system along with all-important atmosphere built by the crowd creates high enthusiasm and interest among music lovers to attend such events. Along with this, the passion and…

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Guitar Market

The Magic of Strings: Global Guitar Market in 2017-2021

The Global Guitar Market has experienced a surge of new entrants in the industry with the diverse product categories including electric and acoustic guitars. The growing interest in music and instrumentals among the youth population has encouraged many people to enter the market. However, the competition in the industry is intense owing to the increased…

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