The world of Mexican food hinges on the variously shaped and flavored dipping snacks known as tortilla chips. These are the first-choice snack of consumers when they sit down to eat Mexican meal. Tortilla chips are made from corn tortillas, which are cut into wedges and then fried or baked. With the rising popularity of convenience-based snacks products, the vendors in tortilla chips market have gained an immense opportunity to launch a surge of new products containing innovative flavors.
The global tortilla chips market is broadly segmented into two types viz. masa flour and industrial corn flour-based chips along with the wheat flour and other ingredients-based tortilla chips.
The motivation: Some delicious facts
According to the World Bank, 53.85% of the global population lives in urban areas. Urbanization has guided people to improved living standards and higher disposable incomes. Besides, this has also led to hectic lifestyles that have resulted in deteriorating health conditions and unhealthy eating habits. As a result, the working population in urban zones is looking for high-nutrition based snacks like tortilla chips that can be consumed on-the-go or as per convenience.
The global tortilla chips market has seen a surge in the launch of new products containing innovative flavors over the last five years. Most of these organic or gluten-free new products were launched in the Americas, owing to the rising demand for such products. The launch of these new flavored products will have a positive impact on the market and lead to an increase in the demand for tortilla chips over the next few years.
In recent times, consumers have become more health-conscious and are continuously seeking convenient snacks options. Tortilla chips are not only a delicious snacking option but are also rich in nutrients and convenient to consume resulting in increased demand for these organic products among consumers worldwide.
Increasing number of supermarkets, hypermarkets and the specialty stores, has resulted in a significant growth in organized retailing. The vendors of popular savory snack products like tortilla chips are highly dependent on the organized retailers. The rise in the number of supermarkets globally will be beneficial for the growth of snack foods market.
Technavio solutions: Helping you progress
Tortilla chips market has captured massive demand in many countries across the world resulting in great opportunities for vendors in the industry. However, the industry is not invincible and thus faces some immense challenges that hinder its growth.
Our expert analysts at Technavio, have conducted an in-depth research and compiled a comprehensive report on the global tortilla chip market. Download our Free sample report to get the profitable insights for your business.
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