It’s 2020 and there are a wealth of fitness apps on the market for users to choose from. Electronics companies are producing apps to go with their phones, athletic product brands are creating their own apps to tie in with their products, and individual developers are putting their own spin on things. The market is expected to grow by over 9% this year, which translates to an increase of $1.68 billion. The large number of competitors make for a fragmented market, with companies needing to stand out from the crowd in order to succeed. Here are some of the biggest players in the global fitness app market this year.
adidas
Multinational sports product manufacturer adidas purchased fitness app developer Runtastic in 2015 in order to bring a range of fitness apps to its customers. Runtastic and adidas originally offered a several assorted apps with different focuses, but in 2019 they condensed their product line into two apps: adidas Running by Runtastic and adidas Training by Runtastic.
adidas Running records the user’s runs and statistics with the help of GPS, allowing them to set goals and track their progress. It includes a voice coach and targeted challenges, and also allows the user to share their accomplishments with friends and receive encouragement from them.
adidas Training focuses on workouts, offering a range of options to suit different preferences, available equipment (or lack thereof), and fitness levels. The user can create custom workouts and select personal training plans, and the app comes with videos that provide instructions and demos on how to perform each exercise. It also offers premium features available through a membership.
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ASICS
ASICS is a footwear and athletic gear manufacturer. Its Digital division, created in 2016, builds digital technologies such as Runkeeper fitness apps, e-commerce platforms, and other digital services. The company acquired Runkeeper, a mobile running app company that has been in business since 2008, in 2016. ASICS offers two fitness apps: Runkeeper and ASICS Studio.
Runkeeper tracks the user’s workouts, which aren’t restricted to running – it can follow walks, hikes, and other activities to set goals and provide statistics. The app offers personalized routines catering to different fitness levels and time commitments, as well as challenges, coaching, and the ability to share achievements with friends.
ASICS Studio is a workout app that covers running, lifting, spinning, stretching and more. It allows users to exercise with a trainer in their choice of 7 different categories, tracking goal progress and offering professional advice.
Azumio
Azumio produces mobile health and fitness apps with the goal of making healthy living easier and more accessible. It offers food recognition, diabetes diet management, and health tracking solutions, as well as several different apps relating to fitness, sleep, and diet.
Argus is an app that helps the user track a range of health aspects, including diet, fitness, and body composition. It logs activities such as running, walking, and other exercise, and also tracks sleep and calories. The app offers training plans, diet plans, and recipes to help users with their goals.
Fitness Buddy focuses on gym workouts, providing over 1700 unique exercises for a range of gym equipment. The app offers videos, photos, animations, and detailed instructions to help teach these exercises, as well as a range of routines for people with different goals, equipment, and needs.
Instant Fitness provides home fitness training, offering workouts that can be done without access to gym equipment. It provides a range of exercises and routines complete with detailed instructions.
BetterMe
BetterMe is a developer of health and fitness apps that aims to make fitness accessible to people who can’t or don’t want to make it out to a gym or for regular runs. The company puts an emphasis on motivation, and offers apps for a range of activities such as fitness, yoga, meditation, walking, and strength exercises.
BetterMen offers at-home workouts and gym programs for men to help them reach goals such as losing weight or building muscles. It includes video workouts, text instructions, and custom meal plans, as well as personalized recommendations and the ability to track progress.
Walking is aimed at users who want to gain weight through walking, and includes customizable goals with audio guided programs. The app supports users at different fitness levels and offers both indoor and outdoor workouts.
Running takes a similar approach to BetterMe’s Walking app, offering routines targeted at weight loss. It allows users to select their goals and difficulty level, and provides guided programs and statistics.
FitNow
FitNow was founded in 2008 and is the creator of the app Lose It! Lose It! focuses on healthy, sustainable weight loss through diet and exercise. It helps users track food intake and fitness activity, and allows them to create goals, join community activities and challenges, and access coaches.
Google’s offering in the fitness app market is Google Fit, a health tracking platform that allows users to set goals and track workouts from their phone or watch, with or without the use of a separate fitness tracker device. The app tracks “move minutes” and “heart points,” developed in conjunction with the World Health Organization, and offers customized coaching.
Nike
Nike, manufacturer of athletic apparel and accessories, has developed its own set of fitness apps. The company provides a general fitness app, as well as a running-centric app.
Nike Training Club provides a range of workouts for different activities and fitness levels, from strength and endurance to mobility and yoga. The app offers recommended routines and personalized advice, as well as activity tracking and statistics.
Nike Run Club offers GPS tracking, guided runs, and customized coaching and challenges. It allows the user to track pace, distance, route, elevation, heart rate, and mile splits, and to share their achievements and receive encouragement from friends.
Samsung
Samsung’s entry in the fitness app category is Samsung Health, an app designed to help users keep their bodies fit and healthy. The app records daily activities and habits, from walking and running to sports activities and diet. It can track sleep and stress levels, and can monitor data such as heart rate, blood pressure, blood glucose levels, and weight. Samsung Health also provides exercise programs and personalized advice.
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Under Armour
Under Armour is another sports brand with offerings in the fitness app market. UA offers a suite of apps, several of which belong to the MapMy series of apps. It’s also behind Endomondo and MyFitnessPal. The company used to offer UA Record, which connected with its HealthBox line of connected fitness devices, but it has since discontinued those devices and just recently stopped supporting the app.
MapMy apps include MapMyFitness, MapMyRun, MapMyRide, MapMyWalk, and MapMyHike. Fitness provides personalized workout routines and allows users to track their exercises in detail. It also connects with other apps and wearables and can provide real-time updates during workouts. The other MapMy apps offer similar features with a focus on a specific activity.
MyFitnessPal focuses on weight loss, gain, and maintenance, and tracks food habits and calories. It also logs exercises and steps, and allows users to share their progress with friends and encourage others.
Endomondo tracks running, walking, cycling, and 60+ other sports using GPS, letting users set goals and analyze their stats and providing audio feedback during workouts. It also connects with other apps and wearables, and allows users to share progress with each other.
Yazio
Yazio’s Calorie Counter app is designed to help users lose weight, build muscle, and eat healthier. It includes recipes, meal plans, and tracking for calories, activity, and diet.
To learn more about the global fitness app market, check out Technavio’s market research report.
