The global sex toy industry is thriving, with new competitors stepping up and new products being developed every day. Consumers are coming to demand higher-quality products made from body-safe materials and with features such as rechargeability, and vendors are delivering. The market is expected to grow by more than $6 billion between 2020 and 2023 and is becoming increasingly fragmented, which means consumers have no shortage of options to choose from, and vendors need to be at the top of their game in order to stay competitive. Here are some of the sex toy industry leaders for 2020.
BMS Factory is a Canadian company that was founded in 1983 as a retail store. It grew into a wholesale business in 1988, and later moved into sex toy manufacturing as well. Today, the company creates and sells adult toys globally, with 9 stores, a warehouse in Canada, and a factory in China. The company’s products include the PowerBullet, the LEAF luxury toy collection, and the LUX line of vibrating products designed for men.
Trojan is known in the sex toy industry primarily for its condoms, but the company also offers lubricants, massagers, and vibrating rings. There are over 30 varieties of Trojan condoms, with different sizes and features. The company offers several types of lubricants, and its vibrators come with different sizes, speeds, and patterns.
Trojan is owned by Church & Dwight, an industry giant founded in 1846 that operates in the consumer packaged goods industry. Church & Dwight’s brands include Arm & Hammer, First Response, Nair, OxiClean, and more.
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This American sex toy manufacturer was founded in North Hollywood in 1976. It has created some of the industry’s iconic products, such as the Pocket Rocket and rabbit-style virbators. Doc Johnson manufactures over 75% of its products in the US, and has a catalogue of over 2,000 different products. The company’s wide range of offerings includes anal toys, dildos, vibrators, bondage gear, masturbators, and more.
Fun Factory is a German company with a global reach. Founded in 2003, it is Europe’s largest producer of silicone sex toys. Fun Factory’s aim is to develop high-quality, functional adult products made from 100% medical grade silicone and body-friendly plastics. It offers dildos, vibrators, pulsators, and other toys, and has won awards for its product designs.
Founded in 2003, Lelo is a luxury sex toy manufacturer with a focus on aesthetics and innovation. The company is based in Stockholm and has offices around the world. Its products include internal and external vibrators, anal toys, kegel products, and condoms. Lelo also offers a budget line of sex toys under the brand Picobong.
LifeStyles is a leading condom company that was founded in Australia in 1905. It offers a range of latex condom brands, as well as its latex free brand SKYN. The company also produces lubricants, massage gel, and vibrators.
Established in 2002, Lovehoney is a leading online sex toy retailer in the UK, with sites that serve Europe, North America, and Australasia. The company is also a manufacturer and distributor of its own adult product lines, which include vibrators, lubes, bondage pieces, lingerie, and others. Lovehoney produces the official line of Fifty Shades of Grey products, as well as other lines developed in conjunction with popular brands.
Luvu is an American manufacturer based in Atlanta, Georgia and was founded in 2002. The company designs and manufactures a range of consumer goods, including adult products, bed therapy products, and daybeds. Luvu manufacturers its products in the US and sells them in over 40 countries. Luvu’s Liberator brand offers products for the bedroom that provide support for sexual activities by using angles, elevation, and curves to make things more comfortable and exciting regardless of an individual’s age, size, or physical limitations.
Founded in 1915, Durex is a leading condom brand sold in 150 countries. The company also offers sex toys and lubricants, and its products include massagers, bullets and other vibrators, constriction rings, fragranced lubes, and gels. Durex is owned by Reckitt Benckiser, a global corporation operating in over 60 companies with more than 40,000 employees. Reckitt Benckiser owns a number of household, health, and hygiene brands, including Lysol, Finish, Scholl, and Gaviscon.
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Tenga was founded in 2005 and is headquartered in Tokyo, Japan. It designs, manufactures, and sells sex toys, and its products are sold in over 60 countries. The company is well known for its masturbation sleeves, but also offers lubricants and vibrators. Tenga aims to develop products that look stylish and aesthetically pleasing.
Other competitors in the global sex toy industry
The above are just a few of the leading vendors in the sex toy market, but there are many others offering a range of adult products to customers around the world. Here are some of the other key sex toy industry players:
- Adam & Eve
- Bad Dragon
- Crystal Delights
- Je Joue
To learn more about the global sex toy industry and its vendors, see Technavio’s in-depth market research report.