When it comes to the consumption of information over the digital media, online video platforms rule the roost. While serving as a potent broadcasting medium for businesses, entertainment companies, and self-appointed reviewers, the online video platform providers offer anyone with an opinion, the chance to reach a massive or niche audience, spread across the world.
According to the analysts at Technavio, the online video platforms market is set to really take off in the sampled duration of 2017-2021. Sporting a commendable CAGR, the charge for online video platforms will be led by the following five entities. In terms of their influence, Technavio has ranked them on its top-5 scale accordingly.
1) YouTube
Easily, the most popular online video platform based on market presence and monetization, YouTube has been a Google property after its acquisition in November 2006. The popular portal is ad-supported and allows its users to upload, download, share, view, comment and rate videos. According to a popular estimate, over 300 hours of video are uploaded to YouTube each minute. This is a staggering statement pertaining to this online video platform’s usability and popularity. YouTube supports WebM, H.264/MPEG-4 AVC, and Adobe Flash Video technologies.
2) Comcast Technology Solutions
The combine of Comcast Wholesale, thePlatform and THIS TECHNOLOGY, Comcast Technology Solutions offers video capability to its customers on multiple platforms. These customized solutions are offered to advertisers, content providers, multichannel video channel distributors, and technology providers while offering said stakeholders the flexibilities as required in terms of digital distribution across various screens. Thanks to its 2006 acquisition of thePlatform, Comcast offers superior video capabilities whilst also doubling up as a central hub for media companies to manage, monetize and syndicate video views.
3) Brightcove
Active in over 70 countries, Brightcove is an industry leader when it comes to offering cloud solutions that help deliver videos across connected devices. The company’s clientele primarily include publishers, broadcasters, marketers and enterprises with the company also assisting with programs, training, and consulting services for its customers. Brightcove has an exhaustive list of partners who are segregated into three brackets – Technology partners, Video producers and consultants, and Marketing services agencies. Prominent clients include Oracle and WordPress.
4) Kaltura
A software company that offers solutions to enhance video viewing experience, Kaltura is a leader in the disciplines of OTT, OVP, education video platform, and enterprise video platform market. The company’s range of offerings include lecture capture, video monetization and syndication, teaching and learning, OTT and TV everywhere, video marketing, and corporate training. These solutions are primarily offered to clientele in the media, digital publishing, operators and service providers, education, government, financial, insurance, retail, healthcare, pharmaceuticals, and cloud services sectors.
5) Ooyala
A leading provider of online video management services, analytics and publishing, Ooyala’s comprehensive solutions help broadcasters, operators, media companies, enterprises, and various brands to engage the audience while generating revenue and monetizing TV and video with personalized experiences. The company has over 500 customers across the world and attracts 220 million unique monthly subscribers to its services, thanks to the 1.2 billion video ads that it serves up on a monthly basis. Prominent clients include Dell, Akamai, Microsoft, Foxtel, ESPN, and Telegraph Media Group.
Looking to know more about the competitive world of online video platforms and the fastest route to your business’ adaptability in this high-stakes game? Download the FREE sample market research report listed herein, and source the advantage!
